Structure of the Programme:This Department offers the following
M.B.A. (Full time) programmes of 2 years duration, divided into 4 semesters.
- M.B.A.(Dual Specialisation)
- M.B.A.(Human Resource Management)
- M.B.A.(Financial Management)
- M.B.A.(Marketing Management)
- M.B.A.(International Business Management)
M.B.A. HUMAN RESOURCE MANAGEMENT
(Choice Based Credit System)
M.B.A. (Human Resource Management) – An Overview Human Resource is the most valuable resource of any organizations. Managing humans is at the heart of almost all the real-life management 'problems'. What it takes to 'manage' humans? Why humans are a 'resource' and what makes them special? The purpose of this course is to bring out issues involved in the management of human resources (HRM), both from current theory as well as practice. The course will examine humans at work and in fulfilling career aspirations with in organisations. HRM involves various issues right from selection-placement to performance appraisal, salary-career management, and training etc. of employees in organizations. The course also endeavours to discuss the basic issues involved in organising of employees as trade union – the origins, comparative institutional context with regards to HRM, like flexibility, automation, empowerment, Japanese practices etc. The stress throughout would be on evolving a perspective for developing humans at work and in formal organisations.
This course aims to provide high quality graduate professional education to a cultural diverse body of motivated students and also provide a rich programme of complementary activities which introduce students to the application of theory in actual business situations as well as diverse career opportunities and cross cultural experiences. This course offers such student, the opportunity to learn various management skills and business experience. Students of M.B.A.-HRM will gain knowledge about tackling the issues related with human resource management. M.B.A. FINANCIAL MANAGEMENT
(Choice Based Credit System)
M.B.A. (Financial Management) – An Overview
Within the content of the multinational firm, this course examines the development of policy, financing options for national and international business and making the standard financial management decisions. In this course, students will be expected to apply theory and tools of financial management to the formation of business decision in the global environment. Through the help of this course students can apply key techniques of accounting and financial management.
M.B.A. MARKETING MANAGEMENT
(Choice Based Credit System)
M.B.A. (Marketing Management) – An Overview
The MBA marketing program combines general core curriculum with the advance career-specific, up-to-date marketing training that prepares students to address and develop the expertise required to lead an organisation's marketing efforts by learning not only the traditional disciplines of alternate marketing channels, sales management, advertising and research; but also more current technology-driven marketing approaches. This programme MBA in marketing includes focused knowledge that enables students to make informed, influential decisions that support the development goals of their organization or business, through such modules as Market Research, Consumer Behaviour, and Service Marketing. This programme offers a comprehensive education and postgraduate qualification in all aspects of management, while enabling the students to customize tour study to meet particular work and career needs.
M.B.A. marketing Management enriches the students to become component and specialist in the area of marketing concepts. This course deals with consumer behavior, marketing research, advertisement and sales promotion activities, international marketing, branding. By studying this course students may lead their prospective companies especially marketing department in the right track of late, every corner of the society needs marketing professionals. With their M.B.A. Marketing Management, you can strengthen your position in today's market place.
M.B.A. INTERNATIONAL BUSINESS MANAGEMENT
(Choice Based Credit System)
M.B.A. (International Business Management) – An Overview
MBA in International Business aims to provide various tools and frameworks for preparing competitive strategies in response to increased internationalisation. Particular attention is given to understand the international environment within which firms operative, and develop suitable management strategies. Within an international business MBA, students can prove their capability and ability in this area, and can enjoy moving into an exciting, rewarding, and fast-paces career in global business management. MBA in International Business make students learn about the skills and knowledge required dealing with global business management, and with this degree students will open a whole new world of opportunities when it comes to their business career.
M.B.A. International Business Management by Department of Business Administration, Annamalai University is an intensive course of study that provides the students with the knowledge, skills and practical experience needs a career in international management. This programme is designed to equip the students with specialized knowledge and industry insights to either advancement of the career or to change professional direction. After the end of this course students will be enriched with contemporary global management theories and practices.
MBA in international business develops and increase the strategic and integrated views of organizations and management at individual, or at group level. The degree makes students aware of the functioning of the business environments at international level. Develop an advanced understanding of international, ethical and strategic concepts and current theories in the management of global business. Students are able to challenge convention by removing subject and functional boundaries, so as to make effective decisions in the absence of complete data.
MBA – Marketing Club The department is having Marketing Club with the objectives of establishing network with market research firms both in India and International level. The Club periodically arranges research in advertising, strategies marketing and other areas that gives wide scope of employment after completing their programmes.
Medium of Instruction: English
During the first semester of the programme, general courses in Management are offered. While in second, third, and fourth semesters, functional and elective courses are offered. In between the second and third semesters, students are placed in an industrial organisation for a period of 45 days, where they take up a live management problem for their project. During this learning exercise, they test their decision making ability and also help the industrial organization in solving problems.
Periodical “Meet the Executive” programmes are organised in Metropolitan Centres to share the rich experiences of practising executives and entrepreneurs.
Research Programme:The Department provides facilities for Full-time Ph.D./ M.Phil. programmes. The aspirants are requested to contact the Registrar with research proposals. Admissions are subject to the rules and regulations framed by the university.
Teaching Methods and Evaluation: The department is using pedagogical methods which enable students to think creatively, develop interpersonal skills, and sharpen their decision making ability. Though emphasis is given to the case method, which has a pervading impact, lectures, discussions, seminars, simulation Exercises, Management Games and Role Plays are also given due importance.
Placement: Placement cell organises campus interviews, and counsels students on career choices. It functions under the guidance of the Placement Officer.
Career Path: After completion of MBA, a wide range of jobs and career prospective are available in the industrial sector. One can easily get jobs of managerial or executive level after successfully completing their MBA degree. This job acts as the first step of the ladder of success, after which one can reach to the top most position. With growing number of companies and rapid industrialization, the scope of MBA is increasing every single day. One can work as marketing manager, in which one needs to manage the marketing processes of the company which includes sales, advertisement, and promotion of the products of the company. One can also work as the financial manager, whose responsibility is to control the investment of the capital of the company. Another important post on which one can work after completion of MBA degree is the Human Resource Manager. He or She the manages the man power of the company, and hence holds one of the most important positions in the company. Apart from corporate careers, one can opt for entrepreneurship, work in co-operatives, NGO’s as the opportunities are literally unlimited.
Eligibility for admission: Graduate in any discipline
Minimum Marks: 50% Marks in Part-III (For SC/ST – A pass is the minimum qualification)
Mode of Selection:Candidates will be selected based on their performance in their qualifying examinations, entrance test, and the interview. The qualifying examination will carry 250 marks, the entrance test will be for 200 marks and
50 marks for the interview.
Entrance Test
Date: 30.06.2011
Time: 9.30 AM to 1.00 PM
Centre: Annamalainagar.
Interview
All eligible candidates will be called for an interview which they must attend at their own cost.
All Original Certificates are to be produced at the time of the interview:
1. Original degree certificate and mark list(s).
2. Transfer and Conduct / Migration Certificate where he/she last studied.
3. Medical fitness certificate
4. Community certificate.
Date of Interview: Will be informed later
Venue: Annamalainagar
The cost of application form along with the prospectus for admission to M.B.A. shall be Rs.1000/-.
For SC/ST students Rs.500/-. |
