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Business Administration

Department of Business Administration
        The Department of Business Administration is one among the largest components of the Faculty of Arts, which strives every day in its academic and research endeavors to inculcate skills for the prospective professional managers and entrepreneurs – the ideas of Business Management. Five M.B.A programmes of multeity have been introduced in the department to meet the growing demands of young learners for appropriate placements. Both academic pursuits and research progress are in tune with the strides made elsewhere, and the results of these endeavors have motivated researchers in qualifying themselves for the Ph.D. degree. Further, the department has signed MoUs with four Indian/foreign institutes and organizations. The department is on par with its counterparts in any other institution in the country and it has organized 34 national and international seminars during 2012-2017. The Faculty members have received 60 honors and awards in recognition of their contributions. The department is sponsored under the Special Assistance Programme (SAP) by the University Grants Commission since 2013 and has generated grants to a tune of Rs.55 lakhs. The faculty members on different quarters of the academic world have earned several projects supported by UGC, ICSSR, DST, and AICTE worth crores of rupees. The department has executed several consultancy projects worth lakhs of rupees.

Highlights of the Programmes
  • Foundation in various disciplines of management with application orientation.
  • Opportunities for undertaking research projects in industries and institutes with scholarships
  • Industrial exposure in the form of Industrial visits
  • Experiential learning in the form of In-plant training
Thrust Areas of Research
  • HRM
  • Women Studies
  • Brand Management
  • Entrepreneurships
  • Consumer Behaviour
  • Behavioural Science
  • Financial Services
  • Micro Finance
Resource Generated and Research Output (in the last 5 years)
  • Funds Generated: 1 crore through Development Grants & Research Projects
  • 71 Lakhs through consultancy
  • Papers in Edited Volumes - 100
  • Books Authored - 05
  • Edited Volumes - 34
  • Conference Proceedings – 04
  • In-House Journals - 03
  • M.Phil. Awarded - 191
  • Ph.D. Awarded - 290
  • Papers Published(International/National) - 1131
  • Awards - 32


Programmes Offered
  • M.B.A. (Dual Specialization)
  • M.B.A. (Human Resource Management)
  • M.B.A. (Financial Management)
  • M.B.A. (Marketing Management)
  • M.B.A. (International Business Management)
  • M.B.A. (Hospitality Management)
  • M.Phil.
  • Ph.D. (Full Time, Part Time, Internal & Overseas)
  • D.Litt.


Dr. C. Samudhra Rajakumar
Professor and Head
Department of Business Administration
Annamalai University
Annamalai Nagar - 608 002.
Tel : 91-4144-238259 - 328 (Extn)
Fax: 91-4144– 238080
e-mail : aumbadocument@gmail.com

Website: www.aumba.org