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Faculty Member Details

Staff Id : 04014
Name : Dr. J. JAYAKRISHNAN
Designation : PROFESSOR
Department : BUSINESS ADMINISTRATION
Qualification : M.B.A.,Ph.D.,
Specialization : Marketing
Date of Birth : 25-06-1976
Date of Joining : 13-08-1998
Present Address Contact Number E-Mail Address
Plot. No:1,Sorna Nagar,
Manalur,Lalpuram,
Chidambaram -608 002.
jjaisubi2003@rediffmail.com
Research Guidance
Discipline Awarded Guidance
M.Phil./M.E./M.Sc. 241
Ph.D. 97


Conference /Seminar / Symposia / Workshop
Conference Seminar Symposia Workshop
National International
Attended 20315-6
Conducted 4510154


Research Projects
Major Projects Minor Projects Total Amount (Rs.)
Completed ---
Ongoing ---
Teaching and Research Experience Industry Experience
21 Years -
Journals Conference Books Published Popular Article
National International National International
2 59 - - - 1

List of Publications - National
B.Vimala,Dr.C.Madhavi and Dr J.Jayakrishnan, "Spillover Effect of Family Type on Organizational Roll Stress and Its Management.", Indian Economic Panorama, Volume 18, Number 3, Jul 2008, pp. 3-5. 2008.
J.Jayakrishnan, "Marketing Strategy for Cashew Growers in Tamilnadu.", Southern Economist, Volume 45, Number 0, Sep 2006, pp. 27-30. 2006.
List of Publications - International
P.Chitra, Dr.V.Balaji, Dr.Jothi Jayakrishnan, "Organizational Climate in Heavy Vehicles Body Building Industry.", International Journal of Exclusive Management Research, Volume 8, Number 1, Jan 2018, pp. 1-4. 2018.
P.Chitra, Dr.V.Balaji, Dr.Jothi Jayakrishnan, "Internal Process and Organizational Climate in Heavy Vehicles Body Building Industry.", IOSR Journal of Business and Management, Volume 20, Number 6, Jun 2018, pp. 1-4. 2018.
P.Chitra, Dr.V.Balaji, Dr.Jothi Jayakrishnan, "Employees perception on organizational climate factors in Heavy Body Building Industry.", World Wide Journal of Multidisciplinary Research and Development , Volume 4, Number 1, Jun 2018, pp. 326-328. 2018.
S.Supriya,Dr.Jothi Jayakrishnan, "Glass ceiling of women career development A literature review.", International journal of scientific research and review, Volume VII, Number 8, Aug 2018, pp. 60-63. 2018.
C.sathya, ,Dr.Jothi Jayakrishnan, "Green HRM practices –A Review of literature .", IJRAR- International journal of research and analytical reviews, Volume 5, Number 4, Oct 2018, pp. 284-289. Dec 2018.
C.Sathya, ,Dr.Jothi Jayakrishnan, R.Manivannan, ", Green HRM practices and its implementation is select industries : A literature Review.", International journal of Advanced Scientific Research & Development, Volume 5, Number 3, Sep 2018, pp. 401-404. 2018.
Dr. V.VETRIVEL Dr. AN.SOLAYAPPAN Dr. J.JAYAKRISHNAN, "EFFECT OF RECENT RELATIONSHIP MARKETING ON CUSTOMER LOYALTY.", DBJC Journal of Business Research – Jain Spire,, Volume 0, Number 28, Feb 2018, pp. 358-362. 2018.
Dr.J.Jayakrishnan, K.Rajendran, "CONSUMER PERCEIVED RISK IN CAR PURCHASE .", ICTACT JOURNAL ON MANAGEMENT STUDIES, Volume 04, Number 02, May 2018, pp. 736-741. 2018.
Dr. V. Vetrivel , Dr.Jothi.Jayakrishnan and S.Sivagurunathan, "RELATIONSHIP BETWEEN SERVICE QUALITY AND CUSTOMER LOYALTY.", Indian Streams Research Journal, Volume 06, Number 10, Nov 2016, pp. 1-5. 2016.
John Jacob M and Dr. Jothi Jayakrishnan, "A Study on Import and Export Documentation in Cargo Industry.", Annamalai Journal of Management, Volume Special issue, Number 0, Jan 2016, pp. 21-27. 2016.
Rajendran, Dr.J.Jayakrishnan, "A study on perceived risk and how to reduce the perceived risk in purchase of a car.", Indo Global Journal of applied Management science, Volume 4, Number 3, Aug 2016, pp. 8-12. 2016.
Dr.J.Jayakrishnan, "Organisational commitment among the public sector employees.", Annamalai Journal of Management,ISSN: 0974-0406, Volume 01, Number 01, Jun 2015, pp. 35-39. 2005.
D. Immanuvel and Dr.Jothi Jayakrishnan, "Impact of Television advertisement on health drink among the Rural customers.", International Research Journal of Economic and Business Studies, Volume 05, Number 01, Nov 2015, pp. 80-84. November,2015.
D. Immanuvel and Dr.Jothi Jayakrishnan, "Rural Customers Attitude Towards Television Advertisement.", International Journal of Business and Administration Research Review, Volume 3, Number 11, Sep 2015, pp. 48-53. July-Sep-2015.
D. Immanuvel and Dr.Jothi Jayakrishnan, "Impact of Television Advertisement among the Rural Customers in Purchase of Health Drinks.", International Journal of Management and Social Development. , Volume 2, Number 9, Sep 2015, pp. 23-29. September-2015.
Dr.S.B. Nageswara Rao, Dr. Jothi Jayakrishnan, Dr.D. Sakthivel, "Work Engagement and Work-Life-Balance for Nurses: Co-relation Study.", Annamalai internatioanl journal of business studies and research (special issue), Volume 05, Number 01, Jun 2015, pp. 56-63. 2015.
John Jacob M and Dr. Jothi Jayakrishnan, "FACTORS INFLUENCE OF CAPITAL STRUCTURE ON PROFITABILITY OF SELECTED CHEMICAL INDUSTRY IN INDIA.", Journal Research Journal of Economics & Business Studies-RJEBS, Volume 4, Number 1, Jun 2015, pp. 69-74. 2015.
John Jacob M and Dr. Jothi Jayakrishnan, "DETERMINANTS OF CAPITAL STRUCTURE: EMIPIRICAL EVIDENCE FROM CHEMICAL INDUSTRY IN INDIA.", Vels Management Journas, Volume 3, Number 2, Jun 2015, pp. 72-81. 2015.
John Jacob M and Dr. Jothi Jayakrishnan, "Determinants of capital structure- A Research Galance.", Ambadi publication, Volume 01, Number 01, Jul 2015, pp. 84-92. 2015.
John Jacob M and Dr. Jothi Jayakrishnan, "IMPACT OF NON-DEBT TAX SHIELDS ON CAPITAL STRUCTURE.", Golden Research Thoughts, Volume 05, Number 01, Jul 2015, pp. 78-85. 2015.
Prapavathy and Dr.J.Jayakrishnan, "COMPETENCY MAPPING ANALYSIS IN PUBILC SECTOR EMPLOYEES.", Impact International Journal of Advance Research, Volume 07, Number 01, Oct 2015, pp. 44-55. 2015.
D.Sakthivel and Jothi Jayakrishnan, "Organisational Commitment and Work-Life-Balance of Nurses.", Sankhya-International Journal of Management and Technology, Volume 04, Number 02, Oct 2015, pp. 56-62. 2015.
.S.B. Nageswara Rao, Dr. Jothi Jayakrishnan, Dr.D. Sakthivel, "Work Engagement and Work-Life-Balance for Nurses: Co-relation Study.", Annamalai internatioanl journal of business studies and research (special issue, Volume 01, Number 01, Jun 2015, pp. 44-52. 2015.
Dr.S.B. Nageswara Rao, Dr. Jothi Jayakrishnan, Dr.D. Sakthivel (2015) , "Level of Work-Life-Balance among Nurses.", Sankhya international journal of management and technology. (Special issue), Volume 01, Number 01, Jun 2015, pp. 44-53. 2015.
D.Sakthivel, Dr. Jothi Jayakrishnan (2015, "Job stress and Work-Life-Balance for Nurses.", M-infiniti journal of managemen, Volume 01, Number 01, 2015, pp. 56-62. 2015.
K. Rajendran, Dr. J. Jayakrishnan. , "A Study on Consumer Perceived Risk towards Purchase Decision an Car.", M-infiniti journal of management, Volume 01, Number 01, 2015, pp. 92-99. 2015.
K. Prabavathy, Dr.Jothi Jayakrishnan (2015), "Analysing the Competency of Executives in NLC.", Global journal of business and management research (special issue), Volume 0, Number 0, May 2015, pp. 62-71. 2015.
P.Balamurugan, Dr.D. Sakthivel, Dr. Jothi Jayakrishnan, "Organisational Commitment among the Public Sectors Employees.", Annamalai journal of management, Volume 01, Number 0, Jun 2015, pp. 80-86. 2015.
V Vetrivel, An Solayappan, Jothi Jayakrishnan, "Brand performance on customer based brand equity in television market.", International Journal of Applied Research, Volume 01, Number 08, Jul 2015, pp. 717-721. 2015.
N.Ranjani,Dr. Jothi Jayakrishnan,, "Workforce Gender Diversity: Evidence from Private Sector.", GLOBAL JOURNAL OF BUSINESS AND MANAGEMENT RESEARCH,, Volume 03, Number 04, Dec 2015, pp. 19-22. 2015.
Mr. K .Rajendran,Dr. J. Jayakrishnan,, "A study on consumer perceived risk and Understanding the risks Perception on buying a car.", GLOBAL JOURNAL OF BUSINESS AND MANAGEMENT RESEARCH,, Volume 3, Number 4, Dec 2015, pp. 54-62. 2015.
Mr. John Jacob. M,Dr. Jothi Jayakrishnan,, "Factors Influencing the leverage in BSE Chemical Sector in India.", International Journal of Business Intelligence & Innovations, Volume 1, Number 1, May 2015, pp. 12-15. 2015.
V.Vetrivel A.N.Solayappan and Jothi.Jayakrishnan, "CUSTOMER BASED BRAND EQUITY DETERMINANTS ON BRAND EXTENSION IN TELEVISION INDUSTRY.", Indian Streams Research Journal, Volume 05, Number 06, Jul 2015, pp. 1-7. 2015.
V.Vetrivel, Dr.AN.Solayappan, Dr.Jothi.Jayakrishnan, "EFFECT OF CUSTOMER BASED BRAND EQUITY DETERMINANTS ON BRAND EXTENSION IN TELEVISION BRANDS.", International Journal of Business and Administration Research Review,, Volume 03, Number 10, Jun 2015, pp. 55-59. 2015.
Mrs. S.Deepa, Dr.J.Jayakrishnan, "A Study on Competency Mapping in IT Employees.", Annamalai Journal of Management,, Volume 0, Number Special issue, Apr 2015, pp. 194-200. 2015.
A.Balamurugan and Dr.J.Jayakrishnan., "1. A study on factors influencing organisational commitment of SIPCOT employees in cuddalore.", International Journal of Business Intelligence & innovations, Volume 02, Number 0, Oct 2015, pp. 252-255. 2015.
John Jacob M and Dr. Jothi Jayakrishnan, "IMPACT OF CAPITAL STRUCTURE ON PROFITABILITY: EMPITRICAL EVIDENCE FROM CEMENT INDUSTRY IN INDIA.", Vels Management Journas, Volume 01, Number 02, Dec 2015, pp. 1-9. 2015.
Dr.J.Jayakrishnan, "Effect of service quality on customer loyalty: empirical evidence from co-operative bank.", international journal of business and administration research review, Volume 01, Number 01, Mar 2014, pp. 56-63. 2014.
G.Saravanakumar and Dr.JothiJayakrishnan , "Effect Of Service Quality on Customer Loyalty: Empirical Evidence From Co-Operative Bank.", International Journal of Business and Administration Research Review, Volume 1, Number 3, Jun 2014, pp. 1-4. 2014.
J.Jayakrishnan, An.Solayappan and V.Vetrivel , "Influence of Social Media on Brand Equity through Brand Awareness.", Golden Research Thoughts, Volume 3, Number 8, Jun 2014, pp. 1-4. 2014.
J.Jayakrishnan, Annnamalai.Solayappan and C.Kumaran, "Determinants of Patient Satisfaction in Branded Hospital.", . Proceedings of International Conference on Contemporary Management, Volume 0, Number 0, Nov 2014, pp. 534-548. 2014.
A.Johnvictor, Dr.M.Arul and Dr.JothiJayakrishnan, "Managerial Effectiveness of Bank Employees.", International Journal of Business and Administration Research Review, Volume 1, Number 7, Jun 2014, pp. 60-62. 2014.
G.Murugan, M.Arul and Jothi Jayakrishnan , "Marketing Constraints for Groundnut Cultivators in TamilNadu.", International Journal of Management and Social Science Research Review, Volume 1, Number 4, Aug 2014, pp. 13-18. 2014.
G.Murugan, M.Arul and Jothi Jayakrishnan , "Marketing Problems of Groundnut Cultivators in TamilNadu.", Research Journal of Economics and Business Studies, Volume 4, Number 2, May 2014, pp. 1-5. 2014.
J.Jayakrishnan, An.Solayappan and V.Vetrivel , "Influence of Social Media on Brand Equity Through Brand Awareness.", Golden Research Thoughts, Volume 3, Number 8, May 2014, pp. 1-8. 2014.
K.Rajendran and J.Jayakrishnan , "A study on Consumer Perceived risk and Buyer Decision towards Car Purchasing.", Annamalai Business Review, Volume 8, Number 2, Jun 2014, pp. 8-13. 2014.
Dr.J.Jayakrishnan, "Service quality of bank- an empirical study.", RJSSM, Volume 03, Number 08, Dec 2013, pp. 56-63. 2013.
Dr.J.Jayakrishnan, "work life balance among nurses.", Annamalai business review, Volume 07, Number 0, Dec 2013, pp. 64-71. July-December 2013.
A.Balamurugan and Dr.J.Jayakrishnan , "A Study on the Impact of Organizational Commitment on Job Satisfaction of SFL Employees.", M-Infinite-Journal of Management, Volume 6, Number 1, Jun 2013, pp. 72-79. 2013.
G.Saravanakumar and Dr.JothiJayakrishnan, "Service Quality of Bank- An Empirical Study.", Research Journal of Social Science and Management (RJSSM), Volume 3, Number 8, Apr 2013, pp. 66-77. 2013.
J.Jayakrishnan, An. Solayappan and D.Sakthivel , "Relationship Between Brand Preference and Brand Association Towards Hospital.", Journal of Business Studies, Volume 1, Number 1, Sep 2013, pp. 16-28. 2013.
D.Sakthivel and J.Jayakrishnan (2012, "Work Life Balance and Organizational Commitment among Nurses.", Asian Journal of Business Management Science, Volume 2, Number 5, 2012, pp. 1-6. 2012.
Dr.J.Jayakrishnan, "Brand Extension: An Innovative Approach for New Product Development.", Journal of Humanities, Volume 47, Number 0, Jan 2011, pp. 405-412. January,2011.
An. Solayappan, Dr.J.Jayakrishnan and D. Sakthivel, "Brand Extension: An Innovative Approach for New Product Development.", Journal of Annamalai University-Humanities, Volume 47, Number 0, Jun 2011, pp. 405-412. 2011.
V.Balaji, C.Madhavi and J.Jayakrishanan, "Customers Expectation and Perception on Banking Services.", SANKHYA-International Journal of Management and Technology, Volume 2, Number 2, Oct 2011, pp. 118-121. 2011.
Dr.J.Jayakrishnan, "Key determinants of brand-customer relationship in hospital industry.", Economic Science Series, petroleum-gas university of Ploiesti, Volume LX11, Number 4, Jan 2011, pp. 119-128. 2010.
Dr.J.Jayakrishnan, "Satisfaction level of consumers in replacement tyres in commercial vehicles.", International journal of information technology and management sciences, Volume 01, Number 01, Jun 2010, pp. 50-57. January-June 2010.
Dr.J.Jayakrishnan, "Effect of leadership styles on organizational effectiveness.", European Journal of Social Science, Volume 15, Number 13, Aug 2010, pp. 365-370. August,2010.
Dr.J.Jayakrishnan, "Patient satisfaction leads to loyalty: Empirical evidence.", Annamalai Business Review, Volume 01, Number 01, Mar 2010, pp. 78-83. 2010.
List of Popular Article
Dr.J.Jayakrishnan, Dr.J.Tamilselvi and Dr.An.Solayappan, Marketing Information and Strategies: Core for Development., Chennai: SCITECH, 978-81-8371-38603 , pp. 1-252. Jul 2011.