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Faculty Member Details

Staff Id : 04345
Name : Dr. A.A. ANANTH
Designation : ASSOCIATE PROFESSOR
Qualification : M.B.A.,M.Com.,PGDBA.,Ph.D.,
Specialization : Financial Management
Date of Birth : 04-02-1972
Date of Joining : 20-08-1999
Present Address Contact Number E-Mail Address
18/6,Chandra Reddy Salai,
Annamalai Nagar-608002.
9443956291drananthdba@yahoo.com
Research Guidance
Discipline Awarded Guidance
M.Phil./M.E./M.Sc. 211
Ph.D. 86


Conference /Seminar / Symposia / Workshop
Conference Seminar Symposia Workshop
National International
Attended 6217645
Conducted 4-2-3


Research Projects
Major Projects Minor Projects Total Amount (Rs.)
Completed ---
Ongoing ---
Teaching and Research Experience Industry Experience
19 Years1 Years
Journals Conference Books Published Popular Article
National International National International
27 51 - - 718

List of Publications - National
Viswambaradevi.S & Dr.A.A.Ananth, "A Study on Occupational Stress Among Primary Health Centre Nurses (PHC) in Chennai.", UGC approved National Journal on Review of Research, UGC Approved Journal No: 48514, Impact Factor: 5.763, ISSN: 2249-894X, Volume 8, Number 3, Dec 2018, pp. 1-8. 2018.
Sibi.M.S & Dr.A.A.Ananth, "Banking Inclusion-A Gateway to Financial Inclusion.", SUMEDHA Journal of Management, Referred Journal of CMR College of Engineering & Technology, Index Copernicus value 5.20,Impact Factor: 2.318, ISSN: 2277-6753, Volume 6, Number 1, Jan 2017, pp. 4-19. 2017.
Sibi.M.S & Dr.A.A.Ananth, "Delivery Channels and Technologies in Banking Industry: Customer Relationship Is a Way to Financial Inclusion.", UGC approved national journal on SUMEDHA Journal of Management, UGC approved journal No: 46802, Global Impact Factor:0.787, ISSN: 2277-6753, Volume 6, Number 4, Oct 2017, pp. 4-12. 2017.
Pradeepa.S & Dr.A.A.Ananth, "Awareness Level of Women Policyholder Towards LIC's Policies in Chennai City.", UGC approved Asian Journal of Managerial Science, Impact Factor: 4.47, ISSN: 2249-6300, Volume 6, Number 2, Jul 2017, pp. 67-70. 2017.
Ebe Robert & Dr.A.A.Ananth, ""Organizational Culture profile of Elite Food Pvt. Aroor, Kerala..", Refereed International Research Journal -lux Montis, ISSN 2321-8053,, Volume 4, Number 1, Jan 2016, pp. 96-105. 2016.
Janaki.S and Dr.A.A.Ananth, ""Analyzing the Equity Investors Risk Taking Behaviour Towards Motivational Factors".", Annamalai Business Review, ISSN-0974-1690, Volume 10, Number 2, Jun 2016, pp. 22-33. 2016.
Anbumani.M and Dr.A.A.Ananth, ""A service Quality Gap Analysis and its Impact on Intention to Switch over in Public Sector Banks at Salem District".", Annamalai Journal of Management, ISSN: 0974-0406, Volume 1, Number 1, Oct 2016, pp. 1-7. 2016+.
Sibi .M.S and Dr.A.A.Ananth, ""Role of Banking Services for Inclusive Growth of Financial Inclusion in India : Issues and challenges".", Annamalai Journal of Management, ISSN: 0974-0406, Volume 1, Number 1, Oct 2016, pp. 68-76. 2016.
Janaki.S and Dr.A.A.Ananth, ""Strategies on Risk Attitude Towards Emerging Equity market Investment".", Annamalai Journal of Management, ISSN: 0974-0406, Volume 1, Number 1, Oct 2016, pp. 77-86. 2016.
Vasumathi & Dr.A.A.Ananth, "Influence of Service Quality on Customer Satisfaction of Public Sector Banks in Salem District: Path Analysis Approach.", Annamalai Business Review, ISSN: 0974-1690, Volume 10, Number 2, Jan 2016, pp. 43-51. 2016.
Shyamala.E & Dr.A.A.Ananth, ""Portfolio Evaluation of Mutual Fund Schemes in Selected Companies".", GLOBAL Journal of Business and Management research-A double Blind peer-Reviewed Referred Journal , ISSN: 2347-7814,, Volume Special Issue, Number 1, Apr 2015, pp. 228-236. 2015.
Ebe Robert & Dr.A.A.Ananth, ""OCTAPACE Profile of Hindustan Newsprint Ltd., Velloor".", SJCET Journal of Engineering and Management, ISSN: 2394-8647,, Volume 8, Number 1, Jun 2015, pp. 49-53. 2015.
Ebe Robert & Dr.A.A.Ananth, ""Organization learning Profile of Milma Thiruvanthapuram" .", SJCET Journal of Engineering and Management, ISSN: 2394-8647,, Volume 8, Number 2, Apr 2015, pp. 38-44. 2015.
Sivashankar.N & Dr.A.A.Ananth, "Currency Derivatives: Another age resource class is on the accent.", European Journal of Commerce and Management Research, Special Issue, Volume 4, Number 2, Sep 2015, pp. 44-49. 2015.
Vimalanathan.P & Dr.A.A.Ananth, "Estimation of Share Prices Using Capital Asset Pricing Model and Arbitrage Pricing Theory in the Indian Stock Market.", M-Infinite-Journal of Management, ISSN: 0973-7197, Volume Special Issue, Number 1, Apr 2015, pp. 253-265. 2015.
Prasana.j & Dr.A.A.Ananth, ""Designing Training Programme Based on Competency of Middle Level Employees".", Annamalai Journal of Management, ISSN: 0974-0406, Volume 8, Number 1, Dec 2014, pp. 23-26. 2014.
Prabakaran.N & Dr.A.A.Ananth, "Guest's Perception Towards MC Donald's in India.", Samzodhana-A Journal of Management Research, An International, Double Blind Peer-Reviewed, open-Access Journal, ISSN: 2347-4270, Volume II, Number I, Mar 2014, pp. 310-316. 2014.
Ebe Robert & Dr.A.A.Ananth, ""A Study on Employee Engagement of Software Engineers in Infopark Kochi".", SRMRMP Journal of Advanced Research in Management, ISSN 2278-7976,, Volume 2, Number 2, Jun 2013, pp. 8-12. 2013.
Elankumaran.A & Dr.A.A.Ananth, ""Derivatives market in Indian Landscape".", SIMS Journal of Applied Management & Research, ISSN: 2278-3326, Volume 1, Number 2, Jun 2013, pp. 36-39. 2013.
Vasumathi.R & Dr.A.A.Ananth, ""Customers' Perceived Service Quality and Satisfaction on the Services of State Bank of India in Cuddalore District"".", Annamalai Journal of Management, ISSN: 0974-0406, Volume 7, Number 1, Dec 2013, pp. 13-18. 2013.
Chezhiyan . K & Dr.A.A.Ananth, ""Investment Behaviour of Investors in Cuddalore District, Tamilnadu".", SRM Journal of Management Research, ISSN-2231-511X , Volume 2, Number 6, Jun 2012, pp. 51-62. 2012.
Vimalanathan.P & Dr.A.A.Ananth, ""Testing the Validity of Capital Asset Pricing Model and Stability of Beta in BSE SENSEX 30".", SRMRMP Journal of Advanced Research in Management, ISSN 2278-7976,, Volume 1, Number 1, Dec 2012, pp. 39-41. 2012.
Chezhiyan . K & Dr.A.A.Ananth, ""Behavioural Finance & Investment Patterns During and After Speculative Bubble in Rural Tamilnadu-Cuddalore district".", SRM Journal of Management Research,ISSN-2231-511X, Volume 1, Number 3, Jan 2012, pp. 39-43. 2012.
Chezhiyan . K & Dr.A.A.Ananth, ""Investment Risk Perceptions on Banking Scripts"- An empirical Study among the selected Investors in Chennai,.", SRM Journal of Management Research,ISSN-2231-511X, Volume 1, Number 3, Sep 2011, pp. 70-74. 2011.
Ananth.A.A & Dr.M.Sivasubramanian, ""Paradigm Shift in the Indian Retail Banking".", M-Infinite- Journal of Management, ISSN: 0973-7197, Volume 1, Number 2, Mar 2007, pp. 47-49. 2007.
Ananth.A.A & Dr.Sivasubramanian.M, ""The Changing Role of Indian Banking".", SMART Journal of Business Management Studies. ISSN :0973-1598, Volume 2, Number 1, Jun 2006, pp. 51-54. 2006.
Ananth.A.A & Dr. Rajamohan.A, ""Impulsive Buying Heighten the Entrepreneurs".", Annamalai University Humanities Journal, Volume 1, Number 1, Nov 2004, pp. 281-286. 2004.
List of Publications - International
Selvamathi. R& Dr.A.A.Ananth, ""Empirical Evidence of IPOs for Under and Over Pricing Comparative Studies on Transport Sector With Effect of Petroleum Price".", UGC Approved International Journal of Advanced and Innovative Research (Seminar Special), UGC Approved No: 63571, ISSN 2394-7780, Impact Factor: 7.36, Volume 6, Number I (IV), Mar 2019, pp. 15-18. 2019.
Selvamathi.R & Dr.A.A.Ananth, "Statistical Significance of IPO Factors Impact By Short Run Analysis.", UGC approved International Journal of Advanced and Innovative research,UGC Approved No: 63571, Impact Factor: 7.36, ISSN: 2349-7780, Volume 6, Number 1(II), Jan 2019, pp. 44-48. 2019.
Ramanjaneya.L & Dr.A.A.Ananth, "Customer Satisfaction Towards Online Banking in Hyderabad City.", International Journal of Management and Economics, ISSN: 2231-4687, Impact Factor- 6.81(SJIF), UGC Referred Journal No: 64206,, Volume I, Number 26, Nov 2018, pp. 117-122. 2018.
Sivashankar.N & Dr.A.A.Ananth, "The influence of behavioural dimensions of investors in equity derivative market.", UGC approved International Journal of Academic research and Development, UGC Approved Journal No: 48808, Impact Factor: RJIF 5.22, ISSN: 2455-4197, Volume 3, Number 1, Jan 2018, pp. 140-143. 2018.
Viswambaradevi.S & Dr.A.A.Ananth, "A Comparative Study on Occupational Stress Among Nurses of Private and Government Hospitals in Chennai.", UGC approved International Journal of Scientific Research and Review, UGC Approved No: 64650, Impact Factor: 6.1, ISSN: 2279-543X, Volume VII, Number 13, Dec 2018, pp. 228-233. 2018.
Pradeepa.S & Dr.A.A.Ananth, "Perception of Women Policyholders Towards Investment in ULIP: A study in LIC at Chennai City.", UGC approved International Journal of Academic research and Development, UGC Approved Journal No: 48808, Impact Factor: RJIF 5.22, ISSN: 2455-4197, Volume 3, Number 1, Jan 2018, pp. 334-336. 2018.
Selvamathi.R & Dr.A.A.Ananth, "Empirical evidence of IPOs for long and short run with pricing comparative studies on energy engineering and common engineering sector.", UGC approved International Journal of Research and Analytical Reviews, UGC Approved Journal No: 43602, Impact Factor: 4.236, ISSN: 2349-5138, Volume 2, Number 1, Aug 2018, pp. 18-21. 2018.
Selvamathi.R & Dr.A.A.Ananth, "Analysis of long-run grade wise performance of IPOs with CARS and BHARS.", UGC approved International Journal of Research and Analytical Reviews, UGC Approved Journal No: 43602, Impact Factor: 4.236, ISSN: 2349-5138, Volume 5, Number 4, Oct 2018, pp. 342-347. 2018.
Priyanka.L & Dr.A.A.Ananth, "The Relationship Between Capital Structure and Profitability of Public Sector Banks in India.", UGC Approved Journal, International Journal of Management Studies, Impact Factor: IBI 2.26, ISSN: 2249-0302, Volume 4, Number 3, Nov 2017, pp. 106-109. 2017.
Priyanka.L & Dr.A.A.Ananth, "Influence of Capital Structure on Profitability in Selected Public Sector Banks.", International Journal of Advanced Education and Research, Impact Factor: RJIF 5.34, ISSN: 2455-5746, Volume 2, Number 6, Nov 2017, pp. 13-16. 2017.
Thirumalvalavan. K & Dr.A.A.Ananth, "Quality of Work Life and Job Satisfaction of Employees in Steel Authority of India Ltd, Salem.", UGC approved International Journal of Academic research and Development, UGC Approved Journal No: 48808, Impact Factor: RJIF 5.22, ISSN: 2455-4197, Volume 2, Number 6, Nov 2017, pp. 723-727. 2017.
Pradeepa.S & Dr.A.A.Ananth, "A Study on Factors Influencing Women Policyholder's Investment Decision Towards Life Insurance Corporation of India.", Singapore Journal of Business Economics and Management Studies,, Volume 5, Number 7, Feb 2017, pp. 1-7. 2017.
Sibi.M.S & Dr.A.A.Ananth, "Microfinance and the Challenge of Financial Inclusion for SME's Development in India.", UGC Approved International Journal of Business Studies and Research, UGC Approved No: 46897,Impact Factor: 1.253, ISSN: 0975-749X, Volume 9, Number 6, Nov 2017, pp. 24-32. 2017.
Sibi.M.S & Dr.A.A.Ananth, "Financial Inclusion Through Banking: Role of Technology in Modern Financial Innovation and Invention.", International Research Journal of Business and Management, Impact Factor-5.172, Volume 5, Number 2, Feb 2017, pp. 25-30. 2017.
Sibi.M.S & Dr.A.A.Ananth, "Information Technology and Financial Inclusion: Means, Concerns and Measures.", Journal for international Academic research for Multidisciplinary, ISSN:2320-5083, Impact Factor-3.114, Volume 5, Number 1, Feb 2017, pp. 34-41. 2017.
Sibi.M.S & Dr.A.A.Ananth, "Financial inclusion: Flourishing Bancassurance Business.", International Journal of Emerging Research in Management and Technology, ISSN: 2278-9359, Impact Factor-1.492, Volume 6, Number 4, Mar 2017, pp. 15-21. 2017.
Ebe Robert & Dr.A.A.Ananth, "Organizational Culture of Software Companies in Techno park Trivandrum.", International Journal of Business and Administration Research Review, an Peer Reviewed Journal, E:ISSN -2347-856X, ISSN:2348-0653, Impact Factor-4.729, Volume 3, Number 17, Mar 2017, pp. 32-39. 2017.
Ebe Robert & Dr.A.A.Ananth, "Competing Values of Software Companies in Techno park Trivandrum.", International Journal of Emerging Research in Management & Technology, ISSN: 2278-9359, Volume 6, Number 4, Apr 2017, pp. 23-30. 2017.
Thirumalvalavan.K & Dr.A.A.Ananth, "A Study on Quality of Work Life and Job Satisfaction on Employees in Steel Industries.", International Journal of Business and Administration Research Review, an Peer Reviewed Journal, E:ISSN -2347-856X, ISSN:2348-0653, Impact Factor-3.072, Volume 1, Number 1, Jan 2016, pp. 9-15. 2016.
Sivasankar.N & Dr.A.A.Ananth, "A Study On Investors Perception Towards Derivative Market In Coimbatore District.", International Journal of Business and Administration Research Review, an Peer Reviewed Journal, E:ISSN -2347-856X, ISSN:2348-0653, Impact Factor-3.853, Volume 3, Number 1, Mar 2016, pp. 136-142. 2016.
Ebe Robert & Dr.A.A.Ananth, "The Influence of Organizational Culture on Organizational Commitment of Employees at Apollo Tyres, Perambra.", International Research Journal of Commerce , Management and Social Science, ISSN:2249-8117, Volume 6, Number 1, Mar 2016, pp. 75-86. 2016.
Janaki.S & Dr.A.A.Ananth, "Risk Taking Behaviour of Equity Investors in Chennai City.", International Journal of Management and Social Science Research Review, an Peer Reviewed Journal, E:ISSN-2349-6746, ISSN:2349-6738, Impact Factor-3.996, Volume 1, Number 5, May 2016, pp. 83-90. 2016.
Janaki.S & Dr.A.A.Ananth, "Analyzing the Investors Risk Attitude Towards Investment Pattern and Investment.", International Journal of Business and Administration Research Review, an Peer Reviewed Journal, E:ISSN -2347-856X, ISSN:2348-0653, Impact Factor-3.853, Volume 1, Number 2, Jun 2016, pp. 34-39. 2016.
Anbumani.M & Dr.A.A.Ananth, "Customer Service Expectations of Public Sector Banks in Salem District.", International Journal of Business and Administration Research Review, an Peer Reviewed Journal, E:ISSN -2347-856X, ISSN:2348-0653, Impact Factor-3.853, Volume 2, Number 15, Jul 2016, pp. 72-78. 2016.
Pradeepa.S & Dr.A.A.Ananth, "A Study on Women Policyholders Satisfaction Towards the Performance of LIC in Chennai.", International Journal of Business and Administration Research Review, an Peer Reviewed Journal, E:ISSN -2347-856X, ISSN:2348-0653, Impact Factor-3.853, Volume 3, Number 16, Dec 2016, pp. 121-125. 2016.
Sibi.M.S & Dr.A.A.Ananth, "Financial Inclusion : Role of Banking Services in Tamilnadu.", International Journal of Business and Administration Research Review, an Peer Reviewed Journal, E:ISSN -2347-856X, ISSN:2348-0653, Impact Factor-3.853, Volume 2, Number 16, Dec 2016, pp. 244-247. 2016.
Sibi.M.S & Dr.A.A.Ananth, "Financial Inclusion in Tamilnadu: A Bankers Initiatives to Breach the Society.", International Journal of Management and Social Science Research Review, an Peer Reviewed Journal, E:ISSN-2349-6746, ISSN:2349-6738, Impact Factor-3.996, Volume 1, Number 30, Dec 2016, pp. 184-189. 2016.
Sivasankar.N & Dr.A.A.Ananth, "Currency Derivatives : Another Age Resource Class is on the Ascent.", European Journal of Commerce and Management Research, a Peer Reviewed International Journal, E-ISSN: 2051-8099, ISSN:2051-8080, Volume 1, Number Special Issue, Jan 2015, pp. 171-175. 2015.
Jeevanandham.P & Dr.A.A.Ananth, "Investment Behaviour of Investors Towards Commodity Market in Dindigul District.", Indian Streams Research Journals, International Recognition Multidisciplinary Research Journal, DOI Prefix: 10.9780/22307850, ISSN: 2230-7850 Impact Factor: 3.1560 (UIF), Volume 5, Number 1, Feb 2015, pp. 1-7. 2015.
Sibi.M.S & Dr.A.A.Ananth, "Gold Loan Fair Practices Followed by Financial Institutions.", Sankhra International Journal of Management and Technology,A Double Blind Peer Reviewed Referred Journal, ISSN: 0975-3915, Volume 1, Number Special Issue, Apr 2015, pp. 213-217. 2015.
Leeba Thomas & Dr.A.A.Ananth, "Interdependence Among Emotional Intelligence and Conflict Management of Employees in Techno Park Trivandrum, Kerala.", International Journal of Business and Administration Research Review, an Peer Reviewed Quarterly Journal, E:ISSN -2347-856X, ISSN:2348-0653, Impact Factor-3.072, Volume 3, Number 10, Apr 2015, pp. 156-163. 2015.
Leeba Thomas & Dr.A.A.Ananth, "Association Between the Emotional Intelligence and Conflict Management of Employees in Techno Park Trivandrum, Kerala.", International Journal of Management and Social Science Research Review, an Peer Reviewed Journal, E:ISSN-2349-6746, ISSN:2349-6738, Impact Factor-3.029, Volume 1, Number 13, Jul 2015, pp. 175-183. 2015.
Abdul Gafoor Ponnakaran & Dr.A.A.Ananth, "Challenges Faced by Distance programme Leaner's for their Career Advancement in United Arab Emirate.", International Journal of Business and Administration Research Review, an Peer Reviewed Journal, E:ISSN -2347-856X, ISSN:2348-0653, Impact Factor-3.072, Volume 3, Number 11, Jul 2015, pp. 290-294. 2015.
Abdul Gafoor Ponnakaran & Dr.A.A.Ananth, "Quality Assessment of Distance Learning programmes of Indian Universities in United Arab Emirates.", International Journal of Management and Social Science Research Review, an Peer Reviewed Journal, E:ISSN-2349-6746, ISSN:2349-6738, Impact Factor-3.029, Volume 1, Number 16, Oct 2015, pp. 256-260. 2015.
Selvamathi.R & Dr.A.A.Ananth,, "Preference of Mutual Fund Investments In Pondicherry.", GE-International Journal Of Management Research,Impact Factor -3.142,ISSN: 2321-1709, Volume 2, Number 9, Sep 2014, pp. 235-243. 2014.
Sivasankar.N & Dr.A.A.Ananth, "A Study On Investment pattern and process of Commodity Traders in Coimbatore City.", Quartely International Journal of Indo Global Journal of Applied Management Science., ISSN 2320-7892, Volume 2, Number 4, Apr 2014, pp. 213-217. 2014.
Selvamathi.R & Dr.A.A.Ananth,, "A Study On Capital Asset Pricing Model And Arbitrage Pricing Theory in the Indian Stock Market: An Empirical Study.", International Journal of Management and Social Science Research Review, an Peer Reviewed Journal, E:ISSN-2349-6746, ISSN:2349-6738, Impact Factor-0.348., Volume 1, Number 5, Nov 2014, pp. 76-87. 2014.
Shyamala.E & Dr.A.A.Ananth, "Performance Evaluation of Mutual Fund Schemes in India.", International Journal of Business and Administration Research Review, an Peer Reviewed Journal, E:ISSN -2347-856X, ISSN:2348-0653, Impact Factor-0.314, Volume 1, Number 7, Dec 2014, pp. 83-87. 2104.
Shyamala.E & Dr.A.A.Ananth, "Performance Evaluation of risk and return in Mutual Fund .", International Journal of Commerce and Management Research (PIJCMR), E-ISSN : 2321-3612, ISSN:2321-3604, Volume 2, Number 3, Dec 2014, pp. 48-50. 2014.
Elankumaran.A & Dr.A.A.Ananth, "Impacting Factors on Individual Investor's Behaviour Towards Commodity Market in India.", International Journal of Social Science & Management, Singapore, Volume 2, Number 12, Apr 2013, pp. 147-153. 2013.
Elankumaran.A & Dr.A.A.Ananth, "Factors Influencing the Behaviour of Investors Investing in Commodity Market.", International Journal of Consumerism, Listed in ULRICH & CABELL Directory, Texas, USA.ISSN No: 2250-1010, Volume 1, Number 4, Jun 2013, pp. 23-29. 2013.
Arunkumar .S & Dr.A.A.Ananth, "Study On Occupational Stress Among Employees.", ZENITH International Journal of Business Economics and Management Research, ISSN No:2249-8826, Volume 3, Number 8, Aug 2013, pp. 83-90. 2013.
Mageshkumar .K & Dr.A.A.Ananth, "Study On Problems of Export Marketing of Garment Units in Tirupur..", ZENITH International Journal of Business Economics and Management Research, ISSN No:2249-8826, Volume 3, Number 8, Aug 2013, pp. 100-109. 2013.
Jeevanandham.P & Dr.A.A.Ananth, "Investor's Preference for SBI Mutual Funds in Dindigul District.", The Internationa Research Journal of Social Science & Management, ISSN No: 2251-1571l, Volume 3, Number 6, Oct 2013, pp. 58-64. 2013.
Vimalanathan.P & Dr.A.A.Ananth, "Comparison of Capital Asset Pricing Model and Arbitrage Pricing Theory in BSE Bank Stocks.", International Research Journal of Management and Humanities, ISSN No: 2347-3274, Volume 1, Number 1, Oct 2013, pp. 41-47. 2013.
Jeevanandham.P & Dr.A.A.Ananth, "Investor's Preference of Commodity Markets With Special Reference toShare Khan Pvt. Ltd., Chidambaram.", International Journal of Marketing, Financial Services & Management Research,ISSN No: 2277-3630, Volume 2, Number 10, 2013, pp. 215-225. October 2013.
Vasumathi. R & Dr.A.A.Ananth, "Analysis of Predominant Service Quality Constructs on Customers Satisfaction on the Services of State Bank of India in Cuddalore District.", International Journal of Marketing, Financial Services & Management Research,ISSN No: 2277-6788, Volume 2, Number 4, Oct 2013, pp. 35-41. 2013.
Ramanathan.M & Dr.A.A.Ananth, "Organisational Commitment Among Employees of Tamilnadu Cements Corporation Limited, Ariyalur.", Commerce Times - International Research Journal of Commerce, ISSN 2320-9461, Volume 1, Number 1, Oct 2013, pp. 55-62. 2013.
Elankumaran.A & Dr.A.A.Ananth, "Importance and Need of Internet/E-Banking Service to Carry Safe and Secured Financial Transactions..", International Journal of Applied Management Research,ISSN No: 0974 8709,, Volume 4, Number 1, Jun 2012, pp. 118-121. 2012.
Chezhiyan.K & Dr.A.A.Ananth, "Investment Behaviour of Investors - An Empirical Study with Reference to Cuddalore District.", International Journal of Consumerism, Listed in ULRICH & CABELL Directory, Texas, USA.ISSN No: 2250-1010, Volume 2, Number 1, Jul 2012, pp. 133-138. 2012.
Ananth.A.A & Dr. M .Sivasubramanian, "Economic Value Added Analysis of HDFC Bank ltd., and ICICI Bank Ltd., In India..", International Journal of Business Studies, Volume 5, Number 1, Jul 2007, pp. 42-47. 2007.
List of Book Published
Dr.A.A.Ananth, Dr.N.Panchanatham,& Dr.A.Rajamohan , Managerial Strategies for Excellence, T.Nagar, Chennai: Scitech Publications (India) Ltd.,, 978-81-8371-290-3, pp. May 2010.
Dr.A.A.Ananth, Dr.N.Panchanatham,& Dr.A.Rajamohan , Strategic Issues in Business, T.Nagar, Chennai: Scitech Publications (India) Ltd.,, 978-81-8371-289-7, pp. May 2010.
Dr.A.A.Ananth, Dr.A.Rajamohan & K.Chezhiyan, Managerial Challenges in Business, Pondicherry: Southern Publishers and Distributors, 978-81-920303-2-6, pp. Sep 2011.
Dr.A.A.Ananth, Dr.A.Rajamohan & K.Chezhiyan, Business Strategem, Pondicherry: Southern Publishers and Distributors, 978-81-920303-6-4, pp. Sep 2011.
Dr.A.A.Ananth, Dr.A.Rajamohan & K.Chezhiyan, Excellence in Management Practices, Pondicherry: Southern Publishers and Distributors, 978-81-920303-5-7, pp. Aug 2011.
Dr.A.A.Ananth, & Dr.A.Rajamohan , Business Practices for Sustainable Integration, Pondicherry: Southern Publishers and Distributors, 978-81-909275-1-2, pp. Dec 2012.
Dr.A.A.Ananth, & Dr.A.Rajamohan , Modern Manangement Practices for Business, Pondicherry: Southern Publishers and Distributors, 978-81-909275-0-5, pp. Nov 2012.
List of Popular Article
Ananth.A.A & Dr.Sivasubramanian.M, An article titled " Emerging Trends in Services of New Generation Private Banks" in the book titled " Customer Service Excellence-Trends & Strategies", New Delhi -110 002: Kanishka Publishers,, 81-7391-697-7, pp. 453-457. Mar 2004.
Dr.Rajamohan.A & Ananth.A.A, A case titled " Kamal Chemicals Limited" in the book titled "Knowledge Era Business Cases", 7/3-C, Madely Road, T,Nagar, Chennai - 600 017: Scitech Publications (India) Pvt. ltd., 81-8371-041-7, pp. 17-18. Dec 2006.
Arunmozhi.R & Ananth.A.A, A case titled " New Market Identification by ABC Automobiles Limited" in the book titled "Knowledge Era Business Cases", 7/3-C, Madely Road, T,Nagar, Chennai - 600 017: Scitech Publications (India) Pvt. ltd., 81-8371-041-7, pp. 32-33. Dec 2006.
Ananth.A.A & Dr. Rajamohan.A, A case titled " Implementation of ERP and HR Issues in Khashun Auto Castings Limited in the book titled "Knowledge Era Business Cases", 7/3-C, Madely Road, T,Nagar, Chennai - 600 017: Scitech Publications (India) Pvt. ltd., 81-8371-041-7, pp. 19-21. Dec 2006.
Ananth.A.A & Dr.Sivasubramanian.M, An article titled "Dimensions of Customers' Expectations in the Present Banking Scenario" in the book "Innovations in Marketing Management", A-45, Naraina Phase I, New Delhi - 110028: Excel Books, 81-7446-471-9, pp. 40-44. Mar 2006.
Dr.Rajamohan.A & Ananth.A.A, An article titled "Impulsive Buying Behaviour of University Students " in the book "Innovations in Marketing Management", A-45, Naraina Phase I, New Delhi - 110028: Excel Books, 81-7446-471-9, pp. 33-39. Mar 2006.
Ananth.A.A & Dr.Sivasubramanian.M, An article titled " Emerging Trends in Indian Retail Banking services" in the book Emerging Trends in Retail Management., New Delhi -110 002: Excel Books, 978-81-7446-604-4, pp. 375-380. Oct 2008.
Sathish Kumar.N & Dr.A.A.Ananth, An article titled " Indian Healthcare Sector: A Swot Analysis" in the book Health Economics and Manangement, New Delhi: TISSL International Publication, 978-93-80449-19-7, pp. 133-136. Nov 2009.
Arunkumar .S& Dr.A.A.Ananth, An article titled " Effective Conflict Management in Organizations" in the book Human Resource Management Practices for Organizational Sustainability,, New Delhi: TISSL International Publication, 978-93-80449-16-6, pp. 78-81. Jul 2010.
Ebe Robert & Dr.A.A.Ananth, An article titled " Maintaining Human Resources is the key Management Practice for Sustainable Growth of an Organisation" in the book Human Resource Management Practices for Organizational Sustainability,, New Delhi: TISSL International Publication, 978-93-80449-16-6, pp. 232-236. Jul 2010.
Sathish Kumar.N & Dr.A.A.Ananth, An article titled " Foreign Direct Investment in India" in the book Financial Management practices for Organizational Sustainability,, 19, Kannadasan Salai, T.Nagar, Chennai.: Anuragam Publications, 978-98-80627-24-6, pp. 55-58. Jul 2010.
Magesh Kumar.K & Dr.A.A.Ananth, An article titled " New product Development and its Importance to the Sustainable Development of Organisation" in the book Marketing Management Practices for Organizational Sustainability,, New Delhi: TISSL International Publication, 978-81-90967-17-4, pp. 76-78. Jul 2010.
Siva Shankar.N & Dr.A.A.Ananth, An article titled " E-Supply Chain Management - The Blooming Issues" in the book Supply Chain Management- Current Scenario,, 112/8, Karaneeswarar Koil Street, Mylapore, Chennai: Masilamani Publications, 978-81-92176-40-6, pp. 99-108. Jul 2011.
Manikandan.C & Dr.A.A.Ananth, An article titled " Evolution of Supply Chain Management" in the book Supply Chain Management - Current Scenario,, 112/8, Karaneeswarar Koil Street, Mylapore, Chennai: Masilamani Publications, 978-81-92176-40-6, pp. 65-76. Jul 2011.
Leeba Thomas & Dr.A.A.Ananth, An article titled " Need for Personal Growth as a Moderator Variable for relationship Between Depressed Mood at Work and Job-Involvement" in the book Managerial and Technical Innovations for Business Challenges, 3169/A, First Floor, Service Road,HAL Second Stage,Indira Nagar,Bangalore – 560008.: Archers & Elevators Publishing House, , 978-93-82338-27-7, pp. 78-82. Feb 2014.
Ebe Robert & Dr.A.A.Ananth, An Article titled "Effectiveness of Performance Appraisal System at Air India, Bangalore" in the book Recent Research,, Chennai: Ambadi Publishers, , 978-81-926565-2-6, pp. 231-237. Nov 2016.
Sibi.M.S & Dr.A.A.Ananth, An article titled " Role of Banks for Inclusive Growth of Financial Inclusion" in the book "Managerial concepts for Self-Help Groups", Coimbatore: Bonfring, Intellectual Integrity Publishers, 978-93-86176-86-8, pp. 100-105. Mar 2018, www.bonfring.org.
Sibi.M.S & Dr.A.A.Ananth, An article titled "Financial Inclusion Through Self-Help Groups " in the book "Micro Financing for Self-Help Groups", Coimbatore: Bonfring, Intellectual Integrity Publishers, 978-93-86176-85-1, pp. 55-59. Mar 2018, www.bonfring.org.