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Faculty Member Details

Staff Id : 04653
Name : Dr. R. ARUNMOZHI
Designation : ASSOCIATE PROFESSOR
Department : BUSINESS ADMINISTRATION
Qualification : B.E.,M.B.A.,Ph.D.,
Specialization : Marketing Management
Date of Birth : 10-04-1972
Date of Joining : 10-07-2000
Present Address Contact Number E-Mail Address
G4- Zenisai Apartment,
8/149, Bharathidasan Street, Kanagasabai Nagar,
Chidambaram-608001,Cuddalore(dist)
9443091155raaarun@gmail.com
Research Guidance
Discipline Awarded Guidance
M.Phil./M.E./M.Sc. 3-
Ph.D. 05


Conference /Seminar / Symposia / Workshop
Conference Seminar Symposia Workshop
National International
Attended 526-5
Conducted -----


Research Projects
Major Projects Minor Projects Total Amount (Rs.)
Completed -1105000
Ongoing ---
Teaching and Research Experience Industry Experience
19 Years2 Years
Journals Conference Books Published Popular Article
National International National International
5 2 1 - 4 -

List of Publications - National
Baskar.K, Kamaraj.K, Arunmozhi.R, "A Study on instant food products buying behaviour of consumers in Cuddalore district.", Indian Streams research journal, Volume 2, Number 12, Jan 2013, pp. 1-9. 2013.
Manigandan.R, Arunmozhi.R, "Road traffic accidents in Tamilnadu: A Historical study.", Indian Streams research journal, Volume 3, Number 7, Aug 2013, pp. 1-5. 2013.
Arunmozhi.R, "Predicting factors influencing purchase of Aashirvad brand using logistic regression..", Indian journal of marketing., Volume 41, Number 5, May 2009, pp. 31-38. 2011.
Selvarasu.A, Arunmozhi.R, "Consumer Involvement and Brand mapping: A simulated market study..", M-Infiniti journal of management, Volume 1, Number 1, Apr 2006, pp. 6-10. 2006.
Arunmozhi.R, Nageswara Rao.S.B., "Strategies formulation for demand exceeding supply conditions..", Management matters, Volume 1, Number 5, Sep 2005, pp. 98-100. 2005.
List of Publications - International
Arun.K, Arunmozhi.R, "Work-life balance and happiness index among software professionals..", International journal of research in Management and business studies., Volume 1, Number 3, Sep 2014, pp. 48-53. 2014.
Arun.K, Arunmozhi.R, "Happiness: An ever desired concept of life deserving research.", Journal of International Academic research for multidisciplinary, Volume 1, Number 5, Jun 2013, pp. 239-244. 2013.
List of Conferences - National
Arunmozhi.R, Socio-economics of catamaran fisheries of fisherfolk along south east coast of India., Socio-econimics, Dec 19-23, 2011, Chennai, pp. 303-304. Chennai, Central marine fisheries research institute..
List of Book Published
Arunmozhi.R, Nageswara Rao.S.B., Customer service excellence. Trends and strategies, Newdelhi: Kanishka publishers, , 8173916977, pp. 226-228. Apr 2005.
Arunmozhi.R, Rajamohan.A, Knowledge era- Business cases- New market identification by ABC Automobiles ltd., No.7/3, madley Road, T-nagar, Chennai-17: Scitech publications India pvt ltd, 8183710417, pp. 32-33. Apr 2006, www.scitechpublications.com.
Rajamohan.A, Ananth.A.A, Arunmozhi.R, Knowledge era- Business cases, No.7/3, madley Road, T-nagar, Chennai-17: Scitech publications India pvt ltd, 8183710417, pp. 17-18. Apr 2006, www.scitechpublications.com.
Ananth.A.A, Rajamohan.A, Arunmozhi.R, Knowledge era- Business cases, No.7/3, madley Road, T-nagar, Chennai-17: Scitech publications India pvt ltd, 8183710417, pp. 19-21. Apr 2006, www.scitechpublications.com.