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Faculty Member Details

Staff Id : 05629
Name : Dr. R. SRITHARAN
Designation : ASSOCIATE PROFESSOR
Department : BUSINESS ADMINISTRATION
Qualification : M.B.A.,PGDPMIR.,Ph.D.,
Specialization : MARKETING, HUMAN RESOURCE MANAGEMENT.
Date of Birth : 13-05-1979
Date of Joining : 03-01-2002
Present Address Contact Number E-Mail Address
15-ANANDEESWARAN KOIL AGRAHARAM
CHIDAMBARAM,
pin - 608001
9486456461srisrithar13@gmail.com
Research Guidance
Discipline Awarded Guidance
M.Phil./M.E./M.Sc. 31
Ph.D. 66


Conference /Seminar / Symposia / Workshop
Conference Seminar Symposia Workshop
National International
Attended 3521--5
Conducted 521-10


Research Projects
Major Projects Minor Projects Total Amount (Rs.)
Completed -1300000
Ongoing ---
Teaching and Research Experience Industry Experience
18 Years -
Journals Conference Books Published Popular Article
National International National International
2 20 - - - -

List of Publications - National
N Kasambu, R Sritharan, "Customer Delight: A Step in the Direction of Business Development.", Think India Journal, Volume 22, Number 18, 2019, pp. 8-15. 2019.
K. P. Mani, Dr. R. Sritharan, "Stress Management Among Government and Private Sector Bank Employees.", Holy Grace Management Review, Volume 6, Number 1, 2014, pp. 140-142. 2014.
List of Publications - International
N Kasambu, R Sritharan, "A STUDY ON PROBLEMS AND PROSPECTS OF E-MARKETING.", Studies in Indian Place Names, Volume 40, Number 3, 2020, pp. 3447-3456. 2020.
A KUMARAN, R SRITHARAN, "A Survey on Influence of Digital Marketing on Consumer's Purchase.", Studies in Indian Place Names, Volume 40, Number 3, 2020, pp. 3551-3559. 2020.
N Kasambu, R Sritharan, "Organized and Unorganized Retail Stores: Buying Patterns of Consumer.", Our Heritage, Volume 68, Number 30, 2020, pp. 9106-9114. 2020.
DR. R. SRITHARAN, "Factors Influencing Brand Choice: An Investigation In FMCG Sector.", Factors Influencing Brand Choice: An Investigation In FMCG Sector, Volume 9, Number 2, 2020, pp. 1012-1014. 2020.
DR. R. SRITHARAN, "IMPACT OF STRESS ON THE WORK PERFORMANCE OF THE EMPLOYEES: A SURVEY CONDUCTED WITH BANK EMPLOYEES IN CUDDALORE DISTRICT.", Journal of the Gujarat Research Society, Volume 21, Number 15, 2019, pp. 140-144. 2019.
K. VIJAYALAKSHMI, DR. R. SRITHARAN, "Effectiveness of Training Program among Executives: An Empirical Investigation.", Our Heritage, Volume 67, Number 3, 2019, pp. 80-87. 2019.
A KUMARAN, R SRITHARAN, "Global Brands: Issues, Challenges and Strategies.", International Journal of Scientific Research in Computer Science, Volume 7, Number 5, 2019, pp. 100-106. 2019.
Binil V Rajan, Dr. R. Sritharan, "A Study on the Financial Literacy of Under-Graduate Students of Kerala State.", Journal Of Computational Information Systems, Volume 14, Number 3, 2018, pp. 113-122. 2018.
N Kasambu, Dr. R Sritharan, "Effect of Age and Occupation on Customer Delight: An Empirical Study With Respect To Departmental Store.", Asian Journal of Managerial Science, Volume 7, Number 2, 2018, pp. 54-59. 2018.
V. E. Baranidharan, Dr. R. Sritharan, "Students' expectations towards service quality of higher Education institutions with special reference to puducherry.", International Research Journal of Management Science & Technology, Volume 9, Number 5, 2018, pp. 79-86. 2018.
N Kasambu, Dr. R Sritharan, "A Study on Customer Delight in Hotel Sector.", International Journal of Management Studies, Volume 5, Number 3, 2018, pp. 151-156. 2018.
N Kasambu, Dr. R Sritharan, "A Study on Customer Delight in Hotel Sector.", International Journal of Management Studies, Volume 5, Number 3, 2018, pp. 151-156. 2018.
M K Mohammed Shafi, Dr. R. Sritharan, "Relationship Between Organizational Culture And Quality Of Work Life: A Study Among It Employees In Chennai.", Journal Of Computational Information Systems, Volume 14, Number 6, 2018, pp. 77-80. 2018.
V. E. Baranidharan, Dr. R. Sritharan, "Service Quality of Higher Education Institutions and Its Impact on Students Satisfaction.", Asian Journal of Managerial Science, Volume 6, Number 2, 2017, pp. 76-80. 2017.
DR. R. SRITHARAN, "Customers' Opinion about Management of Empty Containers in Liner Shipping.", Asian Journal of Managerial Science, Volume 5, Number 2, 2016, pp. 76-80. 2016.
P. Balathandayutham, Dr. R. Sritharan, "A study on the influence of service quality on Apartment Satisfaction in Chennai, Tamilandu.", Bonfring International Journal of Industrial Engineering and Management Science, Volume 6, Number 1, 2016, pp. 111-114. 2016.
S. Tirunavukarasu, Dr. R. Sritharan, "A Study of Relationship between Job Characteristics and Organisational Commitment among Private Sectors, Cuddalore.", International Journal of Engineering and Management Research, Volume 6, Number 5, 2016, pp. 369-371. 2016.
A. Anitha, Dr. R. Sritharan, "Factors Affecting the Trouble of Women Entrepreneurs: A Case Study on INDIA.", Journal Of Computational Information Systems, Volume 12, Number 3, 2016, pp. 800-806. 2016.
K. P. Mani, Dr. R. Sritharan, "Impact of occupational stress on quality work life among railway station masters of trichy division.", Bonfring International Journal of Industrial Engineering and Management , Volume 4, Number 4, 2014, pp. 165-169. 2014.
M K Mohammed Shafi, Dr. R. Sritharan, "Influence of Demographic Variable on Quality of Work Life: An Empirical Study.", Bonfring International Journal of Industrial Engineering and Management, Volume 4, Number 3, 2014, pp. 161-164. 2014.