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Faculty Member Details

Staff Id : 08532
Name : Dr. T. FRANK SUNIL JUSTUS
Designation : ASSOCIATE PROFESSOR
Department : BUSINESS ADMINISTRATION
Qualification : B.E(Chem),M.B.A.Ph.D.,BOE
Specialization : HUMAN RESOURCE MANAGEMENT & MARKETING
Date of Birth : 22-08-1971
Date of Joining : 18-12-2002
Present Address Contact Number E-Mail Address
Pl.No:204,Muthiah Nagar,
Annamalai Nagar,
Chidambaram-608002.
0aunl3fsj@annamalaiuniversity.ac.in
Research Guidance
Discipline Awarded Guidance
M.Phil./M.E./M.Sc. 1-
Ph.D. 45


Conference /Seminar / Symposia / Workshop
Conference Seminar Symposia Workshop
National International
Attended 1034-10
Conducted -----


Research Projects
Major Projects Minor Projects Total Amount (Rs.)
Completed ---
Ongoing ---
Teaching and Research Experience Industry Experience
17 Years10 Years
Journals Conference Books Published Popular Article
National International National International
72 30 - - 1 -

List of Publications - National
George Abraham & Frank Sunil Justus .T, "INFLUENCE OF CAPTAIN ATTRIBUTES AND COPING ON STRESS AMONG SPORTS CAPTAIN.", Studies in Indian Place Names, Volume 40, Number 1, Jan 2020, pp. 781-787. 2020.
George abraham & Frank Sunil Justus .T, "Impact of Coach Behaviour and Work Life Balance on Stress among Sports Team Captains at University Levels in Tamil Nadu.", Our Heritage, Volume 68, Number 30, Feb 2020, pp. 1065-1074. 2020.
Nithya Raguprasadh, T. Frank Sunil Justus & S. Prem Kumar, "Eating-out Motivations of Indian Consumers.", Our Heritage, Volume 68, Number 01, Jan 2020, pp. 4693-4705. 2020.
Frank Sunil Justus .T & Sunitha .T, "Scale development approachto the influence of gifting behavior on store choice.", SJCC Management Research Review, Volume 9, Number 2, Dec 2019, pp. 139-149. 10.35737/sjccmrr/V9/i2/2019/151089.
Frank Sunil Justus & Vaishnavi .B, "Influence of demographies on online food delivery system as perceived by online shoppers in chennai Region.", Think India Journal, Volume 22, Number 18, Dec 2019, pp. 55-63. 2019.
Frank Sunil Justus .T, "Factors of Dissatisfaction in Supplier selection.", THINK INDIA JOURNAL, Volume 22, Number 18, Dec 2019, pp. 87-93. https://doi.org/10.26643/think-india.
SAMINATHAN C, T. FRANK SUNIL JUSTUS & VELAUDHAM C, "INFLUENCE OF WELFARE MEASURES ON JOB PERFORMANCE AMONG SANITARY EMPLOYEES.", International Journal of Emerging Technologies and Innovative Research , Volume 6, Number 2, Feb 2019, pp. 161-166. 2019.
Saminathan C, T. Frank Sunil Justus & Velaudham .C, "Sanitary Employees Welfare Measures in Cuddalore District: Path Analysis Approach.", INTERNATIONAL JOURNAL OF RESEARCH AND ANALYTICAL REVIEWS, Volume 6, Number 1, Jan 2019, pp. 951-955. 2019.
Frank Sunil Justus T & Balaji Ramakrishnan, "Rural diary Women Entrepreneurs in search of Alternatives in Making Diarying a Profitable Venture.", Indian Management Studies Journal, Volume 22, Number 01, Apr 2018, pp. 225-232. 2018.
Frank Sunil Justus, T, & Albert Prabhakaran, A , "Dimensions of Store Choice in purchase of apparels.", aWEshkar, Volume XXIII, Number 2, Sep 2017, pp. 80-89. 2017.
Gnanasumdari M & T. Frank Sunil Justus, "Impact of situation towards snack purchasing decision based on conumer age segmentation in branded and non branded eateries.", Annamalai Business Review, Volume 11, Number 2, Jun 2017, pp. 29-38. 2017.
FRank Sunil Justus .T & T. Sunitha, "Determinants of word of mouse in purchase of mobile phones.", GITAM journal of Management, Volume 15, Number 3, Sep 2017, pp. 70-79. 2017.
Sunitha .T, T. Frank Sunil Justus & A. John William Felix, "An assessment of Perceived Risk and Dominant Risk Releivers in Car Purchase.", RVIM Journal of Management Research, Volume 9, Number 1, Jun 2017, pp. 74-91. 2017.
Frank Sunil Justus .T, & T. Sunitha, "Differentiation Strategy: The path to competitive advantage.", Marketing Mastermind, Volume XIII, Number 1, Apr 2016, pp. 13-17. 2016.
Frank Sunil Justus .T, & T. Sunitha, "Scale Development Approach to the perceived influence of Music on Consumers Dining at Hotels.", MAIMS Journal of Management, Volume 11, Number 1, Apr 2016, pp. 12-17. 2016.
Frank Sunil Justus .T, & T. Sunitha, "Reasons for Absenteeism among Rubber Tappers of Kanyakumari District, Tamil Nadu.", Vidyaniketan journal of management , Volume 4, Number 1, Jun 2016, pp. 34-45. 2016.
Frank Sunil Justus .T & T. Sunitha, "Consumer dissatisfaction in service encounterat car service centers - A Scale development approach.", JSSGIW Journal of Management, Volume III, Number I, Mar 2016, pp. 67-80. 2016.
Frank Sunil Justus .T, T. Sunitha & Gnanasundari, "A scale development approach to perceived risk in purchase of cars.", Management Insight, Volume XII, Number 2, Dec 2016, pp. 78-85. http://dx.doi.org/10.21844/mijia.v12i02.6975.
Rampraba, K., & Frank Sunil Justus .T, "Influence of personality on the retailing dimensions of the supermarkets in Karaikudi.", Annamalai journal of Management, Volume --, Number special, Oct 2016, pp. 17-21. 2016.
Sunitha .T & Frank Sunil Justus .T, "Impact of perceived service in reducing perceived risk in purchase of cars.", Annamalai journal of Management, Volume --, Number Special, Oct 2016, pp. 42-46. 2016.
Frank Sunil Justus .T & T. Sunitha, "Labor management and factors for absenteeism in rubber estates - A scale development approach.", SIES journal of management, Volume 12, Number 1, Mar 2016, pp. 17-24. 2016.
Frank Sunil Justus, T, & T. Sunitha, "Perceived Risk in Usage of Crackers and corresponding Risk Relievers – A Scale Development Approach.", QUEST, Volume VI, Number II, Aug 2016, pp. 1-12. 2016.
Albert Prabhakaran .A & T. Frank Sunil Justus, "Influence of Demographics on store choice in apparel purchase in Puducherry.", M- Infiniti, Volume 8, Number 2, Oct 2015, pp. 200-212. 2015.
Albert Prabhakaran, A. & T. Frank Sunil Justus, "Link Between Demographic Factors And Store Choice.", Sankhpa, Volume 4, Number 2, Oct 2015, pp. 184-196. 2015.
Frank Sunil Justus .T, T. Sunitha & Dhivya .R, "Scale Development Approach to Sugar Cane Farmers Perception of Assistance Rendered by Sugar Industry – A strategic HR Perspective of Farm Management .", SYNERGY - I.T.S Journal of I.T. & Management, Volume 13, Number 2, Dec 2015, pp. 3-10. 2015.
Frank Sunil Justus .T, & T. Sunitha, "A Scale Development Approach to the influence of country of origin in car purchase.", BIZCRAFT, Volume 8, Number 2, Feb 2015, pp. 32-40. 2016.
Frank Sunil Justus .T, M. Gnanasundari, Chilambarasan , "Consumer perception of packaged milk brands.", Indian journal of current trends in Management Sciences, Volume 8, Number 1, Apr 2015, pp. 15-23. 2015.
Sunitha .T, Frank. Sunil Justus T & M. Ramesh, "Perceived Risk in Purchase of Executive Motor Bike – A Scale Development Approach.", Journal of Marketing Vistas , Volume 5, Number 1, Jun 2015, pp. 1-5. 2015.
Gnanasundari .M & T. Frank Sunil Justus, "Situational influence of consumer snack Purchase Behavior.", Sankhya, Volume S, Number 2015, Apr 2015, pp. 33-41. 2015.
Rampraba .K & T. Frank Sunil Justus, "Grocery purchasing behavior of women consumers at Retail Outlets in Chidambaram Town.", Global journal of Business and Management Research, Volume Sp, Number 2015, Apr 2015, pp. 66-75. 2015.
Frank Sunil Justus .T, & T. Sunitha, "The travails and challenges of promotion.", IMT Case Journal , Volume 5, Number 1, Dec 2014, pp. 83-91. 2014.
Gnanasundari .M, K. Ramprabha & Frank Sunil Justus .T, "In-store influence on purchaser in jewelry buying process.", Vishwakarma Business Review, Volume 4, Number 2, Jul 2014, pp. 74-80. 2014.
Frank Sunil Justus .T, Ramesh .M & A.J.W. Felix, "Perceived influence of risk relievers in car purchase.", SIES Journal of Management, Volume 10, Number 2, Sep 2014, pp. 14-21. 2014.
Frank Sunil Justus .T, & M. Sadiq Ali , "Influence of product involvement, post purchase service and consumer personality on dimensions of brand resonance for Yamaha Motor Bikes.", Ushus, Volume 13, Number 4, 2014, pp. 37-47. 2014.
Frank Sunil Justus .T, & T. Sunitha, "Mapping the Value Chain (Best articles repeat publication).", Indian Management, , Volume 51, Number December, Dec 2012, pp. 66-71. 2012.
Frank Sunil Justus .T& T. Sunitha , "Mapping the Value Chain.", Indian Management, Volume 51, Number 8, Aug 2012, pp. 81-84. 2012.
B. Karthikeyan & Frank Sunil Justus .T, "Market Segmentation -– Interplay of marketing mix.", KEGEES Journal of Social Science, Volume 3, Number 1, Jan 2011, pp. 229-231. 2011.
Frank Sunil Justus .T, J. Tamilselvi & T. Sunitha , "The Hidden threat.", Indian Management, Volume 50, Number 2, Feb 2011, pp. 65-69. 2011.
Frank Sunil Justus .T, J. Tamilselvi & T. Sunitha , "The Hidden threat (Best articles repeat publication).", Indian Management, Volume 50, Number 12, Dec 2011, pp. 54-60. 2011.
Frank Sunil Justus .T, J. Tamilselvi & T. Sunitha , "Jewelry billboards on Out of Home Advertising arena.", Advertising Express, Volume --, Number --, May 2010, pp. 23-27. 2010.
Frank Sunil Justus .T, J. Tamilselvi & T. Sunitha, "Innovation -– Prerequisite for success in the market.", Marketing Mastermind, Volume --, Number --, Mar 2010, pp. 55-58. 2010.
Frank Sunil Justus .T, "Labor management in rubber holdings and estates of Kanyakumari district, Tamil Nadu.", Acuitas, Volume 1, Number 3, Jun 2010, pp. 27-43. 2010.
Frank Sunil Justus .T, M. Ramesh & T. Sunitha, "A Preamble to Employee Engagement practices.", Prerana, Volume 2, Number 2, Sep 2010, pp. 45-51. 2010.
Frank Sunil Justus .T & B. Karthikeyan , "Enduring Relationships – Sales promotion to retain and expand customer base.", ICFAI journal of Marketing Management, Volume 8, Number 3&4, Nov 2009, pp. 114-117. 2009.
Frank Sunil Justus .T, "The untapped market.", Sona journal of Management Research,, Volume 1, Number 1, Jan 2009, pp. 66-69. 2009.
Frank Sunil Justus .T & M. Ramesh, "Employee engagement towards retention -– Insights from the real world.", HRM Review, Volume --, Number --, Mar 2009, pp. 49-53. 2009.
Frank Sunil Justus .T & Kathick alagiri .V , "Out of home advertising.", Marketing Mastermind, Volume --, Number March, Mar 2008, pp. 27-30. 2008.
Frank Sunil Justus .T, Karthikeyan .B & M. Ramesh, "Rubber plantation - The scourge, the tappers and productivity.", International journal of Management sciences, Volume 4, Number 1, Jul 2008, pp. 282-290. 2008.
Frank Sunil Justus .T, & Srinivas P.U, "Market Creation through Customer Positioning.", MARKETING MASTERMIND, Volume X, Number 7, Jul 2008, pp. 52-55. 2008.
Karthikeyan .B, Frank Sunil Justus .T, & Panchanatham .N, "Retail Placement -– Customization to a brand launch.", ACRM Journal of Business and Management Research., Volume 3, Number 2, Sep 2008, pp. 1-3. 2008.
Karthikeyan .B, Frank Sunil Justus .T & N. Panchanatham, "The urban versus rural location -– An insight into women entrepreneurship.", Prabandh, Volume 24, Number -, Jun 2008, pp. 99-102. 2008.
Karthikeyan .B, T. frank Sunil Justus & N. panchanatham, "The Competitors Onslaught - An insight into defensive consumer promotion.", Pratibimba, Volume 7, Number 2, Dec 2007, pp. 7-2. 2007.
Frank Sunil Justus .T, P U Srinivas, M. Ramesh, "Gifting Behavior.", Marketing Mastermind, Volume 9, Number 9, Sep 2007, pp. 25-28. 2007.
Frank Sunil Justus .T, & M. Ramesh, "Rubber Plantation Management- Sustenance towards societal benefits.", Annamalai Business Review, Volume 1, Number 2, 2007, pp. 73-78. 2007.
Frank Sunil Justus .T,& M. Ramesh , "Rubber plantation workers management and legislations -– An Indian Management perspective.", M-Infiniti, Volume 2, Number 1, Sep 2007, pp. 49-53. 2007.
Frank Sunil Justus .T, Srinivas P.U., Venkadeshwaran .P & M. Ramesh , "The Call of a Retailer -– A study on retailer evaluation parameters.", Journal of Contemporary Research in Management, Volume 3, Number 4, Jul 2007, pp. 1-10. 2007.
Frank Sunil Justus .T, Karthikeyan .B & M. Ramesh , "Personal Branding -– The highs and the flops.", Marketing Mastermind, Volume -, Number -, May 2007, pp. 36-38. 2007.
Frank Sunil Justus .T, "Change -– The Uninvited Omnipresent Visitor.", Management Matters, Volume 1, Number 7, 2007, pp. 72-75. 2007.
Karthikeyan .B, Frank Sunil Justus .T, & N. Panchanatham, "Can good marketing make sales smooth sailing? .", Indian Management, Volume 46, Number 6, Jun 2007, pp. 82-85. 2007.
Karthikeyan .B .Frank Sunil Justus .T, & N. Panchanatham, "Distribution Jitney.", Oorja, Volume 5, Number 2, May 2007, pp. 36-41. 2007.
Frank Sunil Justus .T, & Srinivas P.U, "Surrogate Advertising -– The Positive side.", Indian Journal of Marketing, Volume XXXVII , Number 1, Jan 2007, pp. 30-31. 2007.
Frank Sunil Justus .T, & M. Ramesh, "The Growth and Prospects of Rubber Small Holder.", SEDME, Volume 34, Number 3, Sep 2007, pp. 43-52. 2007.
Frank Sunil Justus .T, "The boss on a toss.", Management Dynamics, Volume 7, Number 1, 2007, pp. 99-104. 2007.
Frank Sunil Justus .T, & B. Karthikeyan, "The triumph of consensus leadership.", GITAM journal of Management, Volume 5, Number 3, Jul 2007, pp. 195-197. 2007.
Karthikeyan .B, T. frank Sunil Justus & N. Panchanatham, "Star in a trial.", Prestige journal of Management Research, Volume 10, Number 1&2, Oct 2006, pp. 190-195. 2006.
Frank Sunil Justus & Ramesh .M , "Change make it win -– win.", Vinimaya, Volume 26, Number 4, 2006, pp. 56-58. 2006.
Frank Sunil Justus .T, Sheikh Shadullah & Najimudeen, "The Weber's law implementation - The fire and the misfire.", Indian Journal of Marketing, Volume 36, Number 3, 2006, pp. 13-14. 2006.
Frank Sunil Justus & M. Ramesh , "Organization-Let's make it stress free.", Management Matters, Volume 1, Number 5, Feb 2006, pp. 101-104. 2006.
6. Karthikeyan .B, T. Frank Sunil Justus & N. panchanatham , "May I come in -– an entry to the retailer shelf.", SRM management review, Volume 4, Number 4, Apr 2006, pp. 83-86. 2006.
Frank Sunil Justus .T, M. Ramesh & Karthikeyan , "Presentation without Jitters.", Journal of the Annamalai University, Humanities, Volume 9, Number 3, 2006, pp. 379-384. 2006.
Frank Sunil Justus .T & B. karthikeyan, "Business Makeover'.", Advanc'edge, Volume 4, Number 4, Apr 2006, pp. 48-49. 2006.
Frank Sunil Justus , "Sustain and Maintain.", HRD TIMES, Volume 8, Number 8, 2006, pp. 16-17. 2006.
List of Publications - International
Frank Sunil Justus .T, Sunitha .T, Velaudham .c, "The path to supplier relationship management.", Management Today, Volume 9, Number 3, Sep 2019, pp. 191-197. http://dx.doi.org/10.11127/gmt.2019.09.06.
Frank Sunil Justus, T, & T. Sunitha , "Perceived risk among women shoppers in jewelry purchase and associated risk relievers – a scale development approach.", Amity Journal of Strategic Management (AJSM), Volume 1, Number 1, Jan 2017, pp. 25-31. 2017.
Frank Sunil Justus .T, T. Sunitha & Dhivya .R , "The Influence of Demographics on the Coordination and Assistance of Sugar Industry as perceived by Sugar Cane Growers in Cuddalore District, Tamil Nadu.", Pacific Business review, Volume 8, Number 10, Apr 2016, pp. 43-49. 2016.
Frank Sunil Justus, T, & T. Sunitha , "A scale development approach to the role of word of mouthin selection of snack food eateries.", GYAN Management, Volume 10, Number 2, Dec 2016, pp. 115-124. 2016.
Frank Sunil Justus .T, & T. Sunitha, "A Scale development approach to the influence of gift wrapper in gifting behavior.", Viewpoint, Volume 7, Number 1, Jun 2016, pp. 15-21. 2016.
Frank Sunil Justus .T, & T. Sunitha, "Scale development approach to customer dissatisfaction in purchase of smart phone.", Management Today, Volume 6, Number 2, Jun 2016, pp. 96-100. http://dx.doi.org/10.11127/gmt.2016.06.07.
Gnanasundari .M, Frank Sunil Justus .T, & A.J.W. Felix, "Influence of situational factors on snack food purchase decision in eateries of puducherry.", Jaipuria International journal of management research, Volume 2, Number 1, Jun 2016, pp. 38-45. 2016.
Frank Sunil Justus .T, & Pevinson .P , "Dimensions of store image in apparel buying process – A scale development approach.", ASBM journal of management, Volume IX, Number II, Jul 2016, pp. 62-72. 2016.
Frank Sunil Justus, T, & T. Sunitha, "Impact of product involvement in reducing perceived risk in purchase of car.", MMU Journal of Management Practices, Volume 10, Number 1&2, Dec 2016, pp. 25-30. 2016.
Frank Sunil Justus, T, B. Vaishnavi, T. Sunitha & Gnanasundari, M., "Fear of driving as a perceived risk in purchase of car.", Pacific Business review, Volume 9, Number 2, Aug 2016, pp. 13-20. 2013.
Sunitha .T, Frank. Sunil Justus T & Dr. M. Ramesh, "Influence of risk relievers on dimensions of perceived risk in car purchase.", Management Today, Volume 5, Number 1, Mar 2015, pp. 7-11. http://dx.doi.org/10.11127/gmt.2015.03.02.
Sunitha .T, M. Ramesh & Frank. Sunil Justus T, "Risk relievers in purchase of car in India.", Mentor, Volume 1, Number 2015, Apr 2015, pp. 90-98. 2015.
Frank Sunil Justus .T, T. Sunitha & Gnanasundari, "The influence of product involvement and personality on perceived service among Hero bike owners in Cuddalore district, Tamil Nadu.", Gurukul Business Review, Volume 11, Number spring, 2015, pp. 24-27. 2015.
Ramprabha K & T. Frank Sunil Justus, "Consumer's perception towards modern retailing in food and grocery store.", Research Journal of Commerce and Behavioral Science, Volume 4, Number 3, Jan 2015, pp. 28-36. 2015.
Gnanasundari .M & T. Frank Sunil Justus, "Influence of product involvement and store loyalty towards situational purchase in eateries.", Research Journal of Economics and Business Studies, Volume 4, Number 3, Jan 2015, pp. 37-42. 2015.
Frank Sunil Justus .T, M. Gnanasundari, Ramprabha, "In-store environmental influence on purchase behavior of women Jewelry buyers.", Viewpoint, Volume 5, Number 1, Jun 2014, pp. 44-50. 2014.
Frank Sunil Justus .T, B. Vaishnavi & M. Gnanasundari, "Customer post-purchase perceived service satisfaction for Hero two wheelers in Cuddalore district, Tamil Nadu.", Pacific Business Review International, Volume 6, Number 8, Feb 2014, pp. 77-82. 2014.
Frank Sunil Justus .T, M. Gnanasundari & A.J.W. Felix, "Situational influence towards snack food purchasing decision -– A Scale development approach.", Management Today, Volume 4, Number 2, Jun 2014, pp. 6-12. http://dx.doi.org/10.11127/gmt.2014.06.02.
Selvam .N & T. Frank Sunil Justus , "Impact of training programs on employees satisfaction in State Bank of India.", Research Journal of Social Science and Management, Volume 4, Number 5, Sep 2014, pp. 6-12. 2014.
Sunitha, T. S. F. Justus, M. Ramesh, A. J. W. Felix , "Risk relievers and customer brand preference in the purchase of cars.", Journal of Business Research (Ghana), Volume 7, Number 1, Apr 2013, pp. 50-59. 2013.
Frank Sunil Justus .T, M. Gnanasundari & P. Pevinson, "Influence of store image in purchase of shirts.", Pacific Business Review International, Volume 6, Number 3, Sep 2013, pp. 59-63. 2013.
Frank Sunil Justus .T, T. Sunitha & Ram Prabha, "How to market a car?.", Asian Management Review, Volume --, Number --, Jun 2012, pp. 86-91. 2012.
Sunitha .T, Frank Sunil Justus .T, & M. Ramesh, "Determinants of perceived risk in purchase of a car.", Pacific Business Review International, Volume 5, Number 2, Aug 2012, pp. 35-43. 2012.
Gnanaguru .R, M. Sivasubramaniam & Frank. Sunil Justus T., "Modern Retailing – Consumers perspective on Chain Restaurants.", Mentor, Volume 1, Number 2011, Apr 2011, pp. 97-101. 2011.
Frank Sunil Justus .T, "The travails and triumph in a training environment.", Indian Journal of Management Technology, Volume 1, Number 2, Feb 2008, pp. 123-130. 2008.
Karthikeyan .B, Frank Sunil Justus .T, & N. Panchanatham, "The Art of Dealership.", Indian Management Studies Journal, Volume 12, Number 1, Apr 2008, pp. 127-131. 2008.
Frank Sunil Justus .T & M. Ramesh, "Communication -– The perils and its impacts.", Journal of Business Solutions, Volume 1, Number 2, 2008, pp. 50-53. 2008.
Frank Sunil Justus .T, "The fire, the misfire and the fired.", PCTE Journal of Business Management, Volume 4, Number 2, Jul 2007, pp. 111-115. 2007.
Frank Sunil Justus .T , "A road map to Success post tribulation.", PCTE Journal of Business Management, Volume 3, Number 1, 2006, pp. 55-59. 2006.
Frank Sunil Justus & M. Ramesh, "The tale of three trade union Presidents.", PARADIGM, Volume X, Number 2, Dec 2006, pp. 89-94. doi:10.1177/0971890720060212.
List of Book Published
Frank Sunil Justus .T & J. Tamilselvi, BUSINESS QUIZ, MUMBAI: HIMALAYA PUBLISHING HOUSE, 978-93-5142-447-5, pp. 1-188. Mar 2014, http://jws.himpub.com/himalaya/jsp/bookDetail.jsp?bookID=2961.