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Faculty Member Details

Staff Id : 13582
Name : Dr. C. MAGESH (Deputed)
Designation : ASSISTANT PROFESSOR
Department : BUSINESS ADMINISTRATION
Qualification : M.B.A.,Ph.D.,
Specialization : SYSTEM, MARKETING
Date of Birth : 11-05-1978
Date of Joining : 11-07-2007
Present Address Contact Number E-Mail Address
NO-87-IIIRD SOUTH CROSS
MARIAPPAN NAGAR,CHIDAMBARAM
pin - 608002
9865047685kcmagesh@gmail.com
Research Guidance
Discipline Awarded Guidance
M.Phil./M.E./M.Sc. --
Ph.D. 02


Conference /Seminar / Symposia / Workshop
Conference Seminar Symposia Workshop
National International
Attended 784210
Conducted --2-2


Research Projects
Major Projects Minor Projects Total Amount (Rs.)
Completed ---
Ongoing ---
Teaching and Research Experience Industry Experience
12 Years -
Journals Conference Books Published Popular Article
National International National International
- 5 2 4 - -

List of Publications - International
C.Magesh and Dr. K.Tamizhjyothi, "Influence of Demographic Factors on Consumer Impulse Buying Intention Towards Social Networking Sites..", M-Infinite Journal of Management, Volume 1, Number 3, Mar 2014, pp. 1-8. 2014.
C.Magesh, Dr. K.Tamizhjyothi, Dr.C.Samudhra Rajakumar, "Effectiveness of eWOM on Shopping Through Facebook.", Journal of Psychology and Business , Volume 13, Number 3, Dec 2013, pp. 28-40. 2013.
C.Magesh, Dr. K.Tamizhjyothi, Dr.C.Samudhra Rajakumar, "Consumer Attitude Towards Shopping Through Social Networking Sites.", Review Journal of Philosophy and Social Science, Volume 38, Number 2, Sep 2013, pp. 23-42. 2013.
C.Magesh, Dr. K.Tamizhjyothi, Dr. K.Anandanatarajan, "Consumer Preference Towards Different Types of Advertisements In Social Networking Sites.", NISMA Journal of Management, Volume 1, Number 1, Mar 2013, pp. 226-235. 2013.
R.Rajinikanth, C.Magesh and Dr. K.Ananda Natarajan, "Role of Social Support in the Direction of Work Family Conflicts Among Police Personnel.", The Indian Journal of Business Administration, Volume 8, Number 1, Jan 2012, pp. 56-67. 2012.
List of Conferences - National
C.Magesh and Dr. K.Tamizhjyothi and Dr. K.Anandanatarajan, Software Piracy Among Computer Professionals, National Symposium on Indian Industry Fostering Economic Development, Mar 24-25, 2011, Chennai, pp. 150-154. Chennai, Management Wing, Annamalai University.
C.Magesh and Dr. K.Tamizhjyothi, Online Sales Promotion for Consumer Products, Globalization : Problems and Prospects, Mar 8-9, 2010, Annamalai University, pp. 107-113. Chidambaram, Political Science and Public Administration.
List of Conferences - International
C.Magesh and Dr. K.Tamizhjyothi, Influence of Demographic Factors on Consumer Impulse Buying Intention Towards Social Networking Sites., International Conference on Business Inteligence and Innovations for Emereging Markets, Mar 8-8, 2014, Chennai, pp. 1-8. Chennai, Chellammal Womens College.
C.Magesh and Dr. K.Tamizhjyothi and Dr. K.Anandanatarajan, Consumer Preference Towards Different Types of Advertisements In Social Networking Sites, International Conference on Global Challenges and Strategies in Enginnering Management and Disaster Management, Mar 8-9, 2013, Kumaracoil, pp. 226-235. Kumaracoil, Noorul Islam University.
C.Magesh and Dr. K.Tamizhjyothi, Piracy in Educational Software - Can Effective Sales Promotion Be a Better Solution, International Conference on Management Practices for Sustainable Growth, Jul 28-30, 2010, Annamalai University, pp. 126-133. Chidambaram, Dept. of Business Admin. .
C.Magesh and Dr. K.Tamizhjyothi, Influence of Social Networking Sites on Business Performance, International Conference on Synchronizing Management Theories and Business Practices: Challenges Ahead, Jul 27-29, 2002, Annamalai University, pp. 280-284. Chidambaram, Dept. of Business Admin..