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Faculty Member Details

Staff Id : 14992
Name : Dr. T. SUNITHA (Deputed)
Designation : ASSISTANT PROFESSOR
Department : BUSINESS ADMINISTRATION
Qualification : BSc (Agri), MBA, MPhil, Ph.D.,
Specialization : Marketing, PhD Title: Consumer - Perceived Risk in purchase of car in Cuddalore District
Date of Birth : 22-05-1974
Date of Joining : 09-02-2009
Present Address Contact Number E-Mail Address
204, 1ST FLOOR
MUTHIAH NAGAR MAIN ROAD
ANNAMALAI NAGAR, CHIDAMBARAM - 608 002
0sunitha.au@gmail.com
Research Guidance
Discipline Awarded Guidance
M.Phil./M.E./M.Sc. --
Ph.D. 00


Conference /Seminar / Symposia / Workshop
Conference Seminar Symposia Workshop
National International
Attended --5-8
Conducted -----


Research Projects
Major Projects Minor Projects Total Amount (Rs.)
Completed ---
Ongoing ---
Teaching and Research Experience Industry Experience
11 Years -
Journals Conference Books Published Popular Article
National International National International
14 8 - - - -

List of Publications - National
Frank Sunil Justus .T, & T. Sunitha, "Differentiation Strategy – The path to competitive advantage.", Marketing Mastermind, Volume XIII, Number 1, Apr 2016, pp. 13-17. 2016.
Frank Sunil Justus .T, & T. Sunitha, "Reasons for Absenteeism among Rubber Tappers of Kanyakumari District, Tamil Nadu.", Vidyaniketan journal of management , Volume 4, Number 1, Jun 2016, pp. 34-45. 2016.
Sunitha .T & M. Ramesh, "Risk releivers in purchase of cars in India.", Global journal of business and management Research, Volume --, Number Special, Apr 2015, pp. 156-160. 2015.
Frank Sunil Justus .T, T. Sunitha & Dhivya .R , "Scale Development Approach to Sugar Cane Farmers Perception of Assistance Rendered by Sugar Industry – A strategic HR Perspective of Farm Management .", SYNERGY - I.T.S Journal of I.T. & Management, Volume 13, Number 2, Dec 2015, pp. 3-10. 2015.
Sunitha .T, Frank. Sunil Justus T & Dr. M. Ramesh, "Perceived Risk in Purchase of Executive Motor Bike – A Scale Development Approach.", Journal of Marketing Vistas , Volume 5, Number 1, Jun 2015, pp. 1-5. 2015.
Sunitha .T, Frank Sunil Justus .T, Ramesh .M & A.J.W. Felix , "Perceived influence of risk relievers in car purchase.", SIES Journal of Management, Volume 10, Number 2, Sep 2014, pp. 14-21. 2014.
Frank Sunil Justus .T, & T. Sunitha, "The travails and challenges of promotion.", IMT Case Journal , Volume 5, Number 1, Dec 2014, pp. 83-91. 2014.
Frank Sunil Justus .T& T. Sunitha, "Mapping the Value Chain.", Indian Management, Volume 51, Number 8, Aug 2012, pp. 80-84. 2012.
Frank Sunil Justus .T, & T. Sunitha , "Mapping the Value Chain, (Best articles repeat publication).", Indian Management, Volume 51, Number 12, Dec 2012, pp. 66-71. 2012.
Frank Sunil Justus .T, J. Tamilselvi & T. Sunitha , "The Hidden threat.", Indian Management, Volume 50, Number 2, Feb 2011, pp. 65-69. 2011.
Frank Sunil Justus .T, J. Tamilselvi & T. Sunitha, "The Hidden threat (Best articles repeat publication).", Indian Management , Volume 50, Number 12, Dec 2011, pp. 54-60. 2011.
Frank Sunil Justus .T, J. Tamilselvi & T. Sunitha, "Innovation – Prerequisite for success in the market.", Marketing Mastermind, Volume X, Number 3, Mar 2010, pp. 55-58. 2010.
Frank Sunil Justus .T, J. Tamilselvi & T. Sunitha, "Jewelry billboards on Out of Home Advertising arena.", Advertising Express, Volume 2010, Number 5, May 2010, pp. 23-27. 2010.
Frank Sunil Justus .T, M. Ramesh & T. Sunitha , "A Preamble to Employee Engagement practices.", Prerana, Volume 2, Number 2, Sep 2010, pp. 45-51. 2010.
List of Publications - International
Frank Sunil Justus .T, T. Sunitha & Dhivya .R, "The Influence of Demographics on the Coordination and Assistance of Sugar Industry as perceived by Sugar Cane Growers in Cuddalore District, Tamil Nadu.", Pacific Business Review International, Volume 8, Number 10, Apr 2016, pp. 43-49. 2016.
Frank Sunil Justus .T, T. Sunitha & Gnanasundari, "The influence of product involvement and personality on perceived service among Hero bike owners in Cuddalore district, Tamil Nadu,.", Gurukul Business Review, Volume 11, Number spring, Mar 2015, pp. 24-27. 2015.
Sunitha .T, Frank. Sunil Justus T & Dr. M. Ramesh, "Influence of risk relievers on dimensions of perceived risk in car purchase,.", Management Today, Volume 5, Number 1, Mar 2015, pp. 7-11. http://dx.doi.org/10.11127/gmt.2015.03.02.
Sunitha .T, M. Ramesh & Frank. Sunil Justus T , "Risk relievers in purchase of car in India.", Mentor, Volume 2015, Number 1, Jan 2015, pp. 90-98. 2015.
Sunitha .T & M. Ramesh , "Perceived influence of risk relievers in car purchase.", Research Journal of Science & IT Management, Volume 3, Number 7, May 2014, pp. 18-22. 2014.
Sunitha .T, T. S. F. Justus, M. Ramesh, A. J. W. Felix , "Risk relievers and customer brand preference in the purchase of cars.", Journal of Business Research (Ghana), Volume 7, Number 1, Apr 2013, pp. 50-59. 2013.
Frank Sunil Justus .T, T. Sunitha & Ram Prabha , "How to market a car?.", Asian Management Review, Volume 2012, Number 2, Jun 2012, pp. 86-91. 2012.
Sunitha .T, Frank Sunil Justus .T, & M. Ramesh , "Determinants of perceived risk in purchase of a car.", Pacific Business Review International, Volume 5, Number 2, Aug 2012, pp. 35-43. 2012.