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Faculty Member Details

Staff Id : 15012
Name : Dr. A. JOTHISELVAMUTHUKUMAR (Deputed)
Designation : ASSISTANT PROFESSOR
Department : BUSINESS ADMINISTRATION
Qualification : M.B.A.,Ph.D.,
Specialization : MARKETING MANAGEMENT
Date of Birth : 28-08-1984
Date of Joining : 02-07-2009

Present Address Contact Number E-Mail Address
32, MARIAMMAN KOIL STREET
B-ADHIVARAGANATHAM
BHUVANAGIRI (PO), CHIDAMBARAM - 608 604		9894259952a.jothiselvam@gmail.com

Research Guidance
Discipline Awarded Guidance
M.Phil./M.E./M.Sc. --
Ph.D. 13


Conference /Seminar / Symposia / Workshop
Conference Seminar Symposia Workshop
National International
Attended 388-3
Conducted 1---1


Research Projects
Major Projects Minor Projects Total Amount (Rs.)
Completed ---
Ongoing ---

Teaching and Research Experience Industry Experience
14 Years -

Journals Conference Books Published Popular Article
National International National International
3 15 2 8 1 -

List of Publications - National
Dr. A.JOTHISELVAMUTHUKUMAR, "A Comparative Study on Consumer Preference Towards Cooperative Stores and Private Traders.", JOURNAL OF THE MAHARAJA SAYAJIRAO UNIVERSITY OF BARODA, Volume 54, Number 16, Jan 2021, pp. 1-6. 2021.
Dr. A.JOTHISELVAMUTHUKUMAR, "IDENTIFYING THE SERVICE QUALITY GAP TOWARDS RTGS BANKING SERVICES IN CHENNAI.", JOURNAL OF THE GUJARAT RESEARCH, Volume 1, Number 1, Sep 2018, pp. 138-143. 2019.
Dr. A.JOTHISELVAMUTHUKUMAR, "Customer's Opinion on Banking Service Strategies - A Comparative Analysis.", VR SIDDHARTHA JOURNAL OF BUSINESS MANAGEMENT, Volume 1, Number 1, May 2017, pp. 37-40. 2017.
List of Publications - International
Dr. A.JOTHISELVAMUTHUKUMAR, "EMPLOYEE PERCEPTION OF DIGITAL BANKING DEVELOPMENT STRATEGY ON FINANCIAL PERFORMANCE: A STUDY AREA OF DIGITAL DEVELOPMENT.", WESLEYAN JOURNAL OF RESEARCH, Volume 14, Number 19, Mar 2021, pp. 1-3. 2021.
Dr. A.JOTHISELVAMUTHUKUMAR, "Effectiveness of Financial Inclusion in Economic Growth of India.", INTERNATIONAL JOURNAL OF MANAGEMENT AND HUMANITIES, Volume 5, Number 7, Mar 2021, pp. 71-74. 2021.
Dr. A.JOTHISELVAMUTHUKUMAR, "Social Media Marketing Approach on Online Impulse Shopping.", Design Engineering, Volume 8, Number 1, Nov 2021, pp. 17500-17511. 2021.
Dr. A.JOTHISELVAMUTHUKUMAR, "INTENTION AND EXUBERANCE LEVEL OF ONLINE BUYING BEHAVIOR OF SOCIAL MEDIA MARKETING IN VELLORE CITY.", International Journal of Psychosocial Rehabilitation, Volume 24, Number 7, Dec 2021, pp. 11312-11328. 2021.
Dr. A.JOTHISELVAMUTHUKUMAR, "IMPACT OF CONSUMER ONLINE BUYING IMPULSE OF SOCIAL MEDIA MARKETING IN VELLORE CITY.", Turkish Online Journal of Qualitative Inquiry (TOJQI), Volume 12, Number 10, Dec 2021, pp. 1631-1644. 2021.
Dr. A.JOTHISELVAMUTHUKUMAR, "Opportunities For India in the Digital Economy.", STUDIES IN INDIAN PLACE NAMES, Volume 40, Number 34, Mar 2020, pp. 170-173. 2020.
Dr. A.JOTHISELVAMUTHUKUMAR, "Impact Of Socio - Cultural Factors On Entrepreneurial Intentions .", INTERNATIONAL JOURNAL OF RESEARCH CULTURE SOCIETY, Volume 1, Number 1, Feb 2020, pp. 118-120. 2020.
Dr. A.JOTHISELVAMUTHUKUMAR, "Employee Job Satisfaction: A Sustainable Competitive Advantage to the Organization (A Study in Coromandel Agro Products and Oils Limited, Chirala of Andhra Pradesh).", REVIEW OF RESEARCH iNTERNATIONAL ONLINE MULTIDISCIPLINARY JOURNAL, Volume 4, Number 1, Nov 2019, pp. 83-90. 2019.
Dr. A.JOTHISELVAMUTHUKUMAR, "Marketing Prspects of Green Entrepreneurship in India.", SHANLAX INTERNATIONAL JORNAL OF MANAGEMENT, Volume 5, Number 3, Mar 2018, pp. 113-115. 2018.
Dr. A.JOTHISELVAMUTHUKUMAR, "Customer Satisfaction in Indian Retail Banking.", INTERNATIONAL JOURNAL OF MANAGEMENT FOCUS, Volume 8, Number 2, Jun 2018, pp. 4-6. 2018.
Dr. A.JOTHISELVAMUTHUKUMAR, "Banking Development Strategies : The Way of Customers Satisfaction .", SRI SAI RAM INSTITUTE OF MANAGEMENT, Volume 1, Number 1, Oct 2018, pp. 333-338. 2018.
A.JOTHISELVAMUTHUKUMAR, "Customer's Perceived Satisfaction on Various Banking Strategies - An Indian Context .", International Journal on Global Business Management and Research, Volume 4, Number 1, Aug 2015, pp. 94-101. 2015.
A.JOTHISELVAMUTHUKUMAR & Dr.M.Arul, "Innovational Strategies for Banking Sectors- A way of Equitable Growth.", AE International Journal of Multi Disciplinary Research, Volume 2, Number 3, Jun 2014, pp. 58-61. 2014 / 01.07.2014.
A.JOTHISELVAMUTHUKUMAR & Dr.M.Arul, "Banking Strategies towards effective performance-A theoretical perspective on service quality.", Sankhya International Journal of Management and Technology, Volume 4, Number 2, Nov 2013, pp. 1-3. 2013.
A.JOTHISELVAMUTHUKUMAR & Dr.M.Arul, "Marketing strategies of indian banking- A way of growth performance .", International Jornal of Management Focus, Volume 3, Number 4, Oct 2013, pp. 37-42. 2013.
List of Conferences - National
Dr. A.JOTHISELVAMUTHUKUMAR, Marketing Prspects of Green Entrepreneurship in India, SUSTAINABLE GREEN BUSINESS (NCSGB 2018), Mar 26-27, 2018, ALAGAPPA UNIVERSITY KARAIKUDI, pp. 113-115. Karaikudi, SHANLAX.
A.JOTHISELVAMUTHUKUMAR, An Overview of Technology Driven in Social Sciences, Conference of Researchers in Social Sciences, May 1-1, 2015, Bangalore, pp. 15-19. Bangalore, Archers & Elevators Publishing House.
List of Conferences - International
Dr. A.JOTHISELVAMUTHUKUMAR, EMPLOYEE PERCEPTION OF DIGITAL BANKING DEVELOPMENT STRATEGY ON FINANCIAL PERFORMANCE: A STUDY AREA OF DIGITAL DEVELOPMENT, EMERGING BUSINESS TRENDS IN THE 21st CENTURY, Feb 26-26, 2021, SCHOOL OFCOMMERCE NATIONAL COLLEGE, pp. 1-3. TIRUCHIRAPPALLI, WESLEYAN JOURNAL OF RESEARCH.
Dr. A.JOTHISELVAMUTHUKUMAR, Opportunities For India in the Digital Economy, INTERNATIONAL CONFERENCE ON DIGITAL ECONOMY : OPPORTUNITIES AND CHALLENGES, Mar 6-6, 2020, SRIMATH SIVAGNANA BALAYA SWAMIGAL TAMIL, ARTS AND SCIENCE COLLEGE, MAILAM, pp. 170-173. MAILAM, STUDIES IN INDIAN PLACE NAMES.
Dr. A.JOTHISELVAMUTHUKUMAR, Impact Of Socio - Cultural Factors On Entrepreneurial Intentions , SOCIO - ECONOMIC IMPACT ON ENTREPRENEURSHIP & BUSINESS - ICSEI-EB-2020, Feb 18-19, 2020, M.M.E.S. WOMEN'S ARTS AND SCIENCE COLLEGE, pp. 27-31. MELVISHARAM, M.M.E.S. WOMEN'S ARTS AND SCIENCE COLLEGE.
Dr. A.JOTHISELVAMUTHUKUMAR, Employee Job Satisfaction: A Sustainable Competitive Advantage to the Organization (A Study in Coromandel Agro Products and Oils Limited, Chirala of Andhra Pradesh), PROSPECTS OF MELTING INDIAN ECONOMY, Nov 1-1, 2019, MANNAI RAJAGOPALASAMY GOVERNMENT ARTS COLLEGE , pp. 83-90. MANNARGUDI, LAXMI.
Dr. A.JOTHISELVAMUTHUKUMAR, Satisfaction of Customers Towards Service Quality of Banks, Scientific Research in Computer Science Applications and Management Studies, Oct 27-27, 2018, ADAIKALAMATHA INSTITUTE OF MANAGEMENT & RESEARCH, pp. 14-16. THANJAVUR, ADAIKALAMATHA INSTITUTE OF MANAGEMENT & RESEARCH.
Dr. A.JOTHISELVAMUTHUKUMAR, Banking Development Strategies : The Way of Customers Satisfaction , 8TH INTERNATIONAL CONFERENCE ON INNOVATION, ENTREPRENEURSHIP AND ECONOMY FOR SUSTAINABLE DEVELOPMENT (ICIEESD'18)), Oct 10-11, 2018, Sri Sai Ram Institute of Management Studies Chennai, pp. 333-338. Chennai, Sairam .
A.JOTHISELVAMUTHUKUMAR, Simplify The Customer Experience - Banking Strategy for the Future, Economics, Business, Finance, Human Resource & Technology for Sustainable Development (IEBFHT'13)), Dec 20-21, 2013, Sri Sai Ram Institute of Management Studies Chennai, pp. 25-29. Chennai, Sairam .
A.JOTHISELVAMUTHUKUMAR, Mobile Payment System - Safe Strategy for Future Banking, Competency Building Strategies in Business and Technology for Sustainable Development, Sep 22-23, 2011, Sri Sai Ram Institute of Management Studies Chennai, pp. 1-3. Chennai, Sairam .
List of Book Published
Dr. A.JOTHISELVAMUTHUKUMAR, MEDIA AND CHILD DEVELOPMENT, 3101 Hillsborough St, Raleigh .NC 27607, United States: LULU.COM, 978-0-359-15418-0, pp. 301-304. Jul 2019, www.lulu.com.

List of Awards
OUTSTANDING FACULTY TEACHING AWARD - AMARAVATHI RESEARCH ACADEMY - 2020
BEST RESEARCH PAPER AWARD - Sri Sai Ram Institute of Management Studies - 2013