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Faculty Member Details

Staff Id : 15598
Name : Dr. S. KAVITHA (Deputed)
Designation : ASSISTANT PROFESSOR
Department : BUSINESS ADMINISTRATION
Qualification : M.B.A.,M.Phil.,Ph.D
Specialization : MARKETING
Date of Birth : 10-06-1977
Date of Joining : 01-04-2009
Present Address Contact Number E-Mail Address
3/159, INDIRA NAGAR
SIRKAZHI MAIN ROAD
CHIDAMBARAM - 608 001,
9942626516kavitharamajayam@rediffmail.com
Research Guidance
Discipline Awarded Guidance
M.Phil./M.E./M.Sc. --
Ph.D. 00


Conference /Seminar / Symposia / Workshop
Conference Seminar Symposia Workshop
National International
Attended 133-4
Conducted -----


Research Projects
Major Projects Minor Projects Total Amount (Rs.)
Completed ---
Ongoing ---
Teaching and Research Experience Industry Experience
10 Years -
Journals Conference Books Published Popular Article
National International National International
2 5 1 2 - -

List of Publications - National
S. KAVITHA AND DR. K.SUJATHA, "A STUDY ON BABY HEALTH DRINK MARKET IN INDIA.", ANNAMALAI ECONOMIC PAPERS, TAMILNADU, Volume 7, Number 0975-7279, 2011, pp. 37-39. 2011-2012.
S. KAVITHA AND DR. C. MADHAVI, "CONSUMER BEHAVIOUR TOWARDS PURCHASE OF BABY SOAP.", THIRD CONCEPT, INTERNATIONAL JOURNAL OF IDEAS, NEW DELHI, Volume 24, Number 0970-7247, May 2010, pp. 44-48. 2010.
List of Publications - International
S. KAVITHA AND DR. V. RAMAJAYAM, "ROLE OF SOCIAL ENTREPRENEUR IN SUSTAINABLE DEVELOPMENT.", INDIAN JOURNAL OF SOCIAL DEVELOPMENT AN INTERNATIONAL JOURNAL, Volume 13, Number 0972-3692, Dec 2013, pp. 199-210. 2013.
S. KAVITHA AND DR. V. RAMAJAYAM, "IMPACT OF CLIMATE CHANGE ON HUMAN SECURITY AND RIGHTS.", INDIAN JOURNAL OF DEVELOPMENT RESEARCH AND SOCIAL ACTION (AN INTERNATIONAL JOURNAL), Volume 9, Number 0973-3116, Jan 2013, pp. 269-282. 2013.
S. KAVITHA AND DR. V. RAMAJAYAM, "ROLE OF SOCIAL ENTREPRENEUR IN SUSTAINABLE DEVELOPMENT.", INDIAN JOURNAL OF DEVELOPMENT RESEARCH AND SOCIAL ACTION (AN INTERNATIONAL JOURNAL), Volume 13, Number 0972-3692, Dec 2013, pp. 199-210. 2013.
S. KAVITHA AND DR. K.SUJATHA, "BUYER BEHAVIOUR OF BABY CARE PRODUCTS: INDIAN CONTEXT.", THIRD CONCEPT, INTERNATIONAL JOURNAL OF IDEAS, NEW DELHI, Volume 26, Number 0970-7247, Mar 2012, pp. 29-32. 2012.
S. KAVITHA AND DR. V. RAMAJAYAM, "MARKETING OF RURAL CONSUMER PRODUCTS THROUGH SHGs.", THIRD CONCEPT, INTERNATIONAL JOURNAL OF IDEAS, NEW DELHI, Volume 24, Number 0970-7247, Sep 2010, pp. 45-49. 2010.
List of Conferences - National
S. KAVITHA AND DR. K.SUJATHA, PUBLIC PRIVATE PARTNERSHIP IN AGRICULTURE: A STUDY IN INDIAN CONTEXT, XXXII ANNUAL CONFERENCE ON ASSOCIATION OF ECONOMISTS OF TAMILNADU, Nov 19-20, 2011, DEPARTMENT OF ECONOMICS, GOBI ARTS & SCIENCE COLLEGE, GOBICHETTIPALAYAM, pp. 72-75. GOBICHETTIPALAYAM, DEPARTMENT OF ECONOMICS, GOBI ARTS & SCIENCE COLLEGE.
List of Conferences - International
S.KAVITHA, SALES PROMOTION PRACTICES IN APPAREL RETAIL SECTOR AND CHALENGES AHEAD: A STUDY IN INDIAN CONTEXT, LEADING BEYOND HORIZON: ENGAGING , Jul 28-30, 2011, ANNAMALAI UNIVERSITY, ANNAMALAI NAGAR, pp. 57-59. ANNAMALAI NAGAR, ANNAMALAI UNIVERSITY.
S. KAVITHA, MARKETING OF RURAL CONSUMER PRODUCTS THROUGH SHGs, MANAGEMENT PRACTICES FOR SUSTAINABLE GROWTH, Jul 28-30, 2010, ANNAMALAI UNIVERSITY, ANNAMALAI NAGAR, pp. 45-49. ANNAMALAI NAGAR, ANNAMALAI UNIVERSITY.