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Faculty Member Details

Staff Id : 03980
Name : Dr. V. SUNDAR
Designation : PROFESSOR
Department : COMMERCE
Qualification : M.Com.,B.Ed.,M.Phil.,Ph.D.,M.B.A.,
Specialization : HUMAN RESOURCE MANAGEMENT, & MARKETING
Date of Birth : 10-05-1968
Date of Joining : 03-08-1998

Present Address Contact Number E-Mail Address
F4, SHARMILA COMPLEX
SRINIVASA GARDEN, NATARAJAPURAM ROAD
C. KOTHANGUDI THOPPU, CHIDAMBARAM -608002		9442545269vsundar21@gmail.com

Research Guidance
Discipline Awarded Guidance
M.Phil./M.E./M.Sc. 1111
Ph.D. 48


Conference /Seminar / Symposia / Workshop
Conference Seminar Symposia Workshop
National International
Attended 197---
Conducted 1----


Research Projects
Major Projects Minor Projects Total Amount (Rs.)
Completed ---
Ongoing ---

Teaching and Research Experience Industry Experience
25 Years -

Journals Conference Books Published Popular Article
National International National International
10 14 - - - -

List of Publications - National
Sundar V, "Mobile Commerce in India- An Overview.", DISCOURSE-Xavier Research Journal, Volume 2, Number 1, Mar 2014, pp. 93-100. 2014.
Sundar V, "The Consumer Protection Act, 1986: An Armour against Medical Negligence..", POSEIDON, Journal of Commerce, Management and Social Science, Volume 2, Number 2, 2013, pp. 22-31. 2013.
Sundar V, "The Role of National Payment Corporation of India In the Indian Retail Banking Payment System .", SELP JOURNAL OF SOCIAL SCIENCE, Volume III, Number 9, Mar 2012, pp. 108-111. 2012.
Mbera R Zenon & Sundar V, "Rural Lending By Banque Populaire du Rwanda, Societe Anonyme.", SELP JOURNAL OF SOCIAL SCIENCE, Volume II, Number 5, Mar 2011, pp. 52-56. 2011.
Sundar V, "Production and Marketing of Cocoons in Dharmapuri Dist.", ESR JOURNAL- Journal of Economic & Social Research, Volume 2, Number 0, Jan 2011, pp. 112-116. 2011.
Mbera R Zenon & Sundar V, "Deposit Mobilisation- Banque Populaire Du Rwanda, Societe- Anonyme.", SOUTHERN ECONOMIST, Volume 50, Number 1, May 2011, pp. 84-86. 2011.
Sundar V, "Problem of Attrition in Information Technology Industry.", GLOBAL RESEARCH REVIEW, Volume 1, Number 1, Dec 2011, pp. 151-154. 2011.
sundar V, "Problem of Attrition in Information Technology Industry.", GLOBAL RESEARCH REVIEW-Refereed Research Journal of Finance and Management, Volume 1, Number 1, Dec 2011, pp. 151-154. 2011.
Sundar V & Mbera R Zenon, "Micro Finance by Rwandan Peoples” Bank: Opportunities and Challenges.", SOUTHERN ECONOMIST, Volume 48, Number 4, Jun 2009, pp. 15-17. 2009.
Sundar V & John Britto I, "Ethical Issues in Advertisements- A Perception Study.", ECONOMIC CHALLENGER, Volume 12, Number 45, Oct 2009, pp. 46-49. 2009.
List of Publications - International
MUPPA NEETHA SAI AND V SUNDAR, "PERCEPTION OF CONSUMERS TOWARDS CERTAIN AMENDMENTS IN CONSUMER PROTECTION ACT, 2019.", KOREA REVIEW OF INTERNATIONAL STUDIES, Volume 55, Number 17, Feb 2024, pp. 55-60. 2024.
MUPPA NEETHA SAI AND V SUNDAR, "MODERATING ROLE OF COST OF GST COLLECTION ON GST REVENUE.", Tianjin Daxue Xuebao (Ziran Kexue yu Gongcheng Jishu , Volume 57, Number 03:2024, Mar 2024, pp. 33-41. 10.5281/zenodo.10792357.
V. Sundar, M.Neetha Sai, R. Sivakami, "PERCEPTION OF TAX FILERS TOWARDS E FILING OF INCOME TAX RETURNS -A STUDY.", International Journal of Research and Analytical Review ,www.ijrar.org, Volume 9, Number 1, Mar 2022, pp. 1-16. 2022.
A. Alex, Dr. V. Sundar, "Hub of Quality of work-life towards Nature of Work Environment in the State Bus Transport Sector.", International Journal of Advanced Science and Technology, Volume Vol. 28 , Number No. 13 (2019), Nov 2019, pp. 85-99. 2019.
A. Alex, V. Sundar, "Association Level Of Quality Of Work-Life And Work-Life Balancein The Transport Sector.", INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH, Volume VOLUME 8, Number ISSUE 11, Nov 2019, pp. 413-418. 2019.
A.Alex, V. Sundar, , "The Influence of Factors of Quality of Work-Life with Job Commitment, Job Satisfaction and Job Stress in the Transport Sector.", International Journal of Recent Technology and Engineering, Volume Volume-8, Number Issue-3, Sep 2019, pp. 8750-8764. 2019.
A.Alex, Dr. V. Sundar, "Quality of Work-life and Corporation Relation Environment in the State Transport.", Adalya Journal, Volume Volume 8,, Number Issue 10,, Oct 2019, pp. 1228-1235. 2019.
Sundar V, "Mobile Commerce in India- An Overview.", COMMERCE TIMES-International Research Journal of Commerce, Volume 0, Number 0, Feb 2014, pp. 7-15. 2014.
Anbumani P & Sundar V, "A Study of Consumer Preference Towards Gold Jewellery in Tamil Nadu.", RESEARCH EXPLORER, Volume III, Number 8, Jan 2014, pp. 14-17. 2014.
Anbumani P & Sundar V, "A Study on Consumer Awareness about Gold Jewellery in Tamil Nadu.", PARIPEX-INDIAN JOURNAL OF RESEARCH, Volume 3, Number 4, Apr 2014, pp. 22-24. 2014.
Sundar V, "Medical Tourism: A fast Growing Service Sector In India..", RESEARCH EXPLORER, Volume II, Number 6, Jun 2013, pp. 69-72. 2013.
Sundar V, "Gold Price Trend In India-An Overview.", MIRROR(MEDIA OF INTELLECTUAL READING AND RESEARCH OF RESEARCHERS, Volume 3, Number 1, Mar 2013, pp. 152-159. 2013.
Mbera Rursiri Zenon & Sundar V, "Deposit Mobilisation- Banque Populaire Du Rwanda, Societe- Anonyme.", SANKHYA-International Journal of Management Technology, Volume 2, Number 2, Jun 2011, pp. 51-54. 2011.
Sundar V, "Impact of Primary Co-Operative Agricultural and Rural Development Bank’s Credit in Thiruvannamalai District..", SMART JOURNAL OF BUSINESS MANAGEMENT STUDIES., Volume 4, Number 2, Dec 2008, pp. 25-29. 2008.